Marketing Coordinator – Field & Digital Growth
12/9/2025
The Marketing Coordinator will manage local field marketing, community outreach, and oversee digital marketing performance across multiple locations. This includes building partnerships, representing the brand at events, and tracking marketing performance metrics.
Salary
15 - 18 USD
Working Hours
23 hours/week
Company Size
11-50 employees
Language
English
Visa Sponsorship
No
- Flexible schedule
- Health insurance
- Opportunity for advancement
- In-person community marketing and events
- Digital marketing performance tracking
- Direct ownership of our relationship with our digital marketing agency, Hibu
- Spend approximately 3 hours per week per location in the field
- Build partnerships with:
- Apartments & HOAs
- Schools & churches
- Local businesses
- Veterinarians & pet-related partners
- Represent Scenthound at:
- Local events, pop-ups, and brand activations
- ~10 events per year across 6 locations
- Coordinate local promotions and in-store marketing support
- Own the relationship with our digital marketing agency (Hibu)
- Attend twice-monthly performance calls
- Monitor performance across:
- Google Ads
- Facebook & Instagram
- Local SEO
- Website performance
- Track and understand:
- Cost per lead (CPL)
- Conversion rates
- Location-level performance
- Provide feedback and direction to ensure marketing dollars drive ROI
- Track lead sources, event results, and conversions
- Deliver:
- Simple weekly updates
- Monthly marketing ROI summaries
- Help leadership clearly understand: What’s working, what’s not, and what to adjust next
- Ensure consistent messaging across:
- Digital advertising
- Community outreach
- In-store promotions
- Contribute new ideas for:
- Growth campaigns
- Partnerships
- Local promotions
- Help build a repeatable local marketing playbook as the brand scales
- Extremely outgoing and confident
- Comfortable walking into businesses and starting conversations
- Organized, reliable, and self-motivated
- Comfortable reviewing basic marketing performance data
- Strong communication skills
- Reliable transportation for local travel
- Community or field marketing
- Marketing coordination
- Event marketing
- Brand ambassador work
- Exposure to Facebook or Google Ads reporting
- Direct access to ownership and leadership
- Real ownership of marketing performance
- Mix of strategy + execution
- Clear growth path into a future Director of Marketing role
- $15–$18 per hour
- 18–23 hours per week
- Flexible schedule
- Some evenings and weekends for events
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