Regional Sales Manager, HOU
12/9/2025
The Regional Sales Manager is responsible for driving the sales strategy and leading the sales team to achieve revenue growth. This includes developing sales strategies, managing client relationships, and collaborating with other departments to align sales initiatives with company goals.
Working Hours
40 hours/week
Company Size
201-500 employees
Language
English
Visa Sponsorship
No
Description
Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day.
We are guided by our primary PURPOSE, our CORE VALUES and our RESPONSIBILITIES towards our ASSOCIATES, CUSTOMERS, SUPPLIERS & COMMUNITY.
Located in Houston, TX Morales Beverage Group seeks a Regional Sales Manager, HOU for the Houston territory. We have a competitive compensation package with a wide range of benefits for full-time employees.
JOB DESCRIPTION
Reporting to the Vice President of Sales, the Regional Sales Manager is a key leadership role responsible for driving the overall division’s sales strategy by leading the sales team and delivering revenue growth. This role requires a seasoned sales leader with a proven track record of building and managing high-performance sales organizations. The Regional Sales Manager will collaborate closely with the executive team to set and achieve ambitious sales targets and ensure alignment with the company's broader goals.
Morales Beverage Group Values
All-In: Being Accountable; If it’s to be, it’s up to me.
People: Growing and building partnerships within a family dynamic.
Future Thinking: Innovative and disruptive in our approach.
DUTIES AND RESPONSIBILITIES
Sales Strategy Development & Execution
- Develop and implement a comprehensive sales strategy aligned with the company's growth objectives.
- Identify new market opportunities and drive expansion into new verticals or geographies.
- Monitor market trends, competitors, and customer needs to adjust strategies as needed.
Team Leadership & Development
- Lead, mentor, and develop a high-performing sales team, including setting clear goals, providing regular feedback, and fostering a culture of accountability.
- Oversee the recruitment, training, and performance management of sales staff.
- Foster a collaborative environment that encourages teamwork and innovation.
Revenue Growth
- Drive the achievement of sales targets and revenue goals across all channels.
- Establish metrics for tracking sales performance and ensure consistent reporting to the executive team.
- Identify and pursue strategic partnerships, key accounts, and high-potential opportunities.
Client Relationship Management
- Build and maintain strong relationships with key clients, partners, and stakeholders.
- Ensure exceptional customer experience and satisfaction by aligning sales efforts with customer needs.
- Act as a senior point of contact for major clients and manage escalations when necessary.
Collaboration & Cross-Functional Alignment
- Work closely with other departments (e.g., marketing, product development, operations) to ensure alignment and execution of sales initiatives.
- Participate in executive-level discussions and contribute to the overall business strategy.
- Collaborate with the marketing team to develop and execute demand generation programs that support the sales strategy.
Financial Management
- Manage the sales budget, ensuring efficient allocation of resources to maximize return on investment.
- Prepare regular sales forecasts, reports, and presentations for the executive team and board of directors.
- Analyze sales data to identify trends, areas for improvement, and opportunities for growth.
Compliance & Risk Management
- Ensure that all sales activities comply with industry regulations and company policies.
- Implement risk management strategies to mitigate potential business risks related to sales.
BEHAVIOR & COMMUNICATION EXPECTATIONS
- Collaborate with peers to strategize on issues that disrupt goal achievement
- A high level of professionalism and confidentiality is crucial to this role
- Establish and maintain effective working relationships with staff and department leaders with the purpose of:
- Being approachable at all times
- Being known as a trusted resource for knowledge and guidance
- Desire to deliver excellence – Always looking for the very best product in what we do
- Living Above the Line – Exhibiting ownership, accountability and responsibility
- Engaged – Ensuring we all care about MBG and the work we do, from the top - down
- Responsive – We do what we say in a timely manner
- Respected – As professionals, we are known for accuracy in all we say and do
- Confident – Trust in our ability to be successful and make good decisions
COMPETENCIES
- Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
- Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
- Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
- Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
- Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and adapts strategies to ensure success.
Requirements
QUALIFICATIONS
- Knowledge of the industry preferred
- Proven track record in achieving sales goals and executing market programs that support corporate initiatives
- Proven track record of driving revenue growth and leading large, high-performance sales teams
- Strong understanding of sales methodologies, CRM systems, and performance metrics
- Exceptional leadership, communication, and interpersonal skills
- Ability to think strategically and execute tactically in a fast-paced environment
- Experience in the beverage distribution, import/export industry is a plus
- Strong PC application skills in Microsoft Office Suite
- Ability to manage multiple projects effectively and professionally
- Strong organizational and project management skills
- The ability to interact across teams in a fast-paced environment
- Financial understanding and acumen
- Must be proactive, resourceful, and efficient
- Must be able to pass a background and drug screening for hire and randomly throughout employment
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Morales Beverage Group provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This EEO policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Employment with Morales Beverage Group is at will. This means employment is for an indefinite period of time and it is subject to termination by you or Morales Beverage Group, with or without cause, with or without notice, and at any time.
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