Social Media Manager

Description

Mission: Grow the game of pickleball and inspire our members to play for life.

Vision: CENTER COURT - Your Game Our Goal!

Purpose

The Social Media Manager is responsible for capturing, creating, and publishing high-quality digital content that reflects the energy, community, and premium experience of Center Court Pickleball Club. This role drives club visibility, supports membership growth, and ensures consistent brand representation across all digital channels.

Product Responsibility

• Maintain a steady flow of in-club and on-court content, including daily posts, storytelling features, and event coverage.

• Produce high-quality photos, videos, and short-form content aligned with current marketing and promotional needs.

• Create branded graphics using Canva and follow Center Court visual brand standards.

• Capture content using smartphones or club-provided camera equipment; ensure lighting, composition, and audio quality meet brand expectations.

• Ensure all content respects member privacy, media consent requirements, minors’ guidelines, and copyright regulations.

Process Responsibility

• Manage a structured content calendar aligned with promotions, membership campaigns, events, and programming.

• Collaborate regularly with the leadership team for approvals, messaging alignment, and forward content planning.

• Participate in weekly or bi-weekly strategy check-ins to review performance, trends, and upcoming needs.

• Submit major posts, reels, graphics, and promotional materials for approval before publishing.

• Track trending social media formats and incorporate relevant trends into Reels, TikToks, and Stories.

• Adjust work hours as needed to capture content during early mornings, evenings, weekends, tournaments, and special events.

• Maintain organized digital folders and archives of videos, photos, and assets for long-term use.

Performance Responsibility

• Maintain consistent posting cadence across all platforms (Instagram, Facebook, TikTok, YouTube Shorts).

• Use analytics tools (Meta Business Suite, TikTok Analytics, etc.) to evaluate performance and optimize content.

• Achieve monthly goals for engagement, reach, follower growth, and content output.

• Deliver content that strengthens brand visibility, community connection, and member satisfaction.

• Uphold Center Court’s brand voice—energetic, welcoming, community-focused—across all digital communications.

People Responsibility

• Work closely with Club General Managers and Support Center staff to understand daily operations, programming, and member interests.

• Support the sales and marketing team by creating promotional content for events, leagues, clinics, and announcements.

• Coordinate with staff during events and activities to capture timely and relevant content.

• Interact warmly and professionally with members when capturing in-club or on-court footage.

• Ensure proper consent is obtained when featuring members or minors in content.

Requirements

IDEAL ATTRIBUTES

• 5+ years of experience in marketing, branding, or communications, preferably in sports, fitness, hospitality, or lifestyle industries.
• Strong leadership skills with a track record of building and scaling successful marketing teams.
• Deep knowledge of digital marketing strategies, content creation, and SEO best practices.
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
• Excellent written and verbal communication skills, with a flair for storytelling and brand voice.
• Proficient in tools like Canva, Adobe Creative Suite, Meta Ads Manager, Google Analytics, and email platforms.
• A passion for community building and a genuine interest in pickleball, health, and wellness.
• Flexible, collaborative, and eager to innovate in a fast-paced, growing organization.

This position embodies the mission of inspiring lifelong engagement in pickleball through innovative marketing, communication and teamwork.