Content Marketing Specialist

Description

GMB is currently seeking a full time Content Marketing Specialist to join GMB’s Corporate Marketing & Branding Team. The purpose of this role is to develop brand awareness of GMB in the educational market by working closely with our marketing team to develop fully integrated assets.   

 Our ideal candidate is a humble and confident marketing professional with a passion for student success in education, and at least seven (7) years of relevant skills and experience.  

Why Work with Us? This is the part where most job descriptions jump into the responsibilities and requirements for the role being posted - and we'll get there shortly! But we like to start with the why instead of the what. 

Our purpose is helping build strong communities through educational opportunity. We focus on projects within the educational ecosystem, from Pre-K through Higher Education and spaces in our community that support lifelong learning. Our integrated team gets to work together on a wide range of project types – building design, performance engineering, communications campaigns, branding, enrollment marketing, financial analysis, projections and planning – and we're proud of the impact that our work has on the lives and trajectories of students across the United States. Will you join us? 

 As a Content Marketing Specialist with GMB you will be responsible for:  

Project Story-telling

• Collaborate with key team members to identify project data and stories for priority projects. 
• Develop written content for various use cases and work with marketing team to determine other storytelling methods and mediums as appropriate.  
• Maintain accurate, current project information across our CRM, website, and project pages, including the development and updating of case-study content. 

Insights & Content Development

•  Identify stories that showcase our expertise and unique point of view.   
• Regularly develop thought-leadership content for external publications and media opportunities, writing in GMB’s brand voice and supporting Subject Matter Experts (SMEs) through ghostwriting. 
• Build internal relationships & knowledge by regularly attending internal design reviews and knowledge share sessions to glean insights and ideas from SMEs   
•  Identify topics for client learning opportunities based on trends and/or current client pain points  
•  Repurpose content tailored to audiences by helping SMEs author content to address client needs  

Public Relations & External Communications

• Promote company news, projects, and thought leadership via media channels 
• Develop and nurture appropriate media relationships within educational, industry, and business channels to share GMB messages as needed 
• Expand regional media relationships as we grow our geographic reach 
• Manage and support awards submissions with internal teams 
• Monitor external media industry channels for reputation management and media opportunities. 
• Develop content for email communications as needed

What type of knowledge do I need to succeed in this role? 

More than a specific degree and exact number of years of experience, we're most excited about what kind of knowledge you bring. For this role, we are seeking someone who has a full understanding of their focus area with the ability to resolve a wide range of issues in creative ways. This person can work independently but might still need support for more complex skills. 

Some components that may help indicate you are at this knowledge milestone include more tangible items like: 

• Professional degree in Marketing, Journalism, Public Relations, English, or related field from an accredited college/university 
• 7+ years of related experience 
• The ability to translate technical ideas into non-technical writing and possess strong professional writing skills 
• Accuracy and attention to detail 

What might set you apart from other candidates? 

• A passion for student success in education 
• Experience or interest in public relations 
• Willingness to be curious and ask questions 
• Proficiency with Microsoft Outlook and Teams 

We might be a great match for each other if you are: 

• A self-starter with great time management who thrives in an environment with cross-discipline collaboration and team level decision making 
• An individual who contributes beyond themselves, is motivated by their team's success and works hard to ensure it 
• A team player who enjoys trying new ideas and constantly improving  
• Excitement for working in a cross-functional team 

What you might also like to know is that: 

We're an employee-owned company. This means that 100% of the ownership at GMB is held by us as employees. Our creativity, skills, and expertise have a direct impact on our value and growth. Your role as a teammate will have a direct impact on the company's actions and result in a share in its profits. 

GMB doesn't operate within a hierarchical pyramid structure; instead, we operate like a network of teams that come together around specific goals working toward our overarching purpose. We think this is a better way to work and help everyone reach their potential. 

Finally, at GMB we embrace a flexible workplace that empowers each person to decide where and how they work best. Our inclusive, people-first culture encourages teams to collaborate, communicate and find fulfillment personally and professionally, regardless of location or schedule. 

This is a direct hire, full time position. Salary will be commensurate with experience, including an excellent benefit package. Must have current and continuing right to work in the United States without sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity or national origin.