Demand Generation and Attribution Lead

Description

Who is AbeTech? AbeTech is the U.S. market-leading systems integrator in providing tailored data capture solutions for manufacturing, warehousing, and distribution. Our comprehensive solutions include barcoding, mobile computing, thermal label printing, device management, RFID, and weighing, labeling, and verification technologies that automate manual processes and reduce human error.

Our team thrives on collaboration, actively contributing to group projects and fostering a positive atmosphere. We are a results driven organization that embraces creativity and innovation, constantly seeking new ways to improve processes. Adaptability is key, ensuring smooth collaboration and effective problem-solving in a dynamic environment.

Position Summary: 

Are you a strategic thinker who thrives in building systems from the ground up? We’re looking for a Demand Generation and Attribution Lead to own the end-to-end engine that drives qualified pipeline and revenue. This is a blank-slate opportunity to design, implement, and optimize a modern demand generation framework that delivers measurable impact.

Your mandate is simple yet challenging: create programs that work, prove they work, and scale them.

What You’ll Do

• Design and execute strategy across paid search, paid social, outbound sequences, email, website, and partner campaigns.
• Build and optimize campaigns in HubSpot and connected tools, including workflows, lead routing, and basic scoring.
• Develop a revenue attribution model that connects marketing touch points to opportunities and closed revenue.
• Create dashboards and reporting for leadership visibility into funnel performance, channel ROI, and pipeline health.
• Collaborate with Sales and RevOps to improve lead hand-off, follow-up, and feedback loops.
• Run structured experiments on messaging, offers, and channels; scale winning plays into repeatable programs.
• Own forecast and target modeling for marketing-sourced and influenced pipeline aligned to revenue goals.
• Champion data integrity across HubSpot, CRM, and other key systems.

Requirements

What you will bring: 

• Proven experience in demand generation strategy and execution.
• Strong technical proficiency with HubSpot and CRM systems.
• Analytical mindset with expertise in attribution modeling and ROI analysis.
• Ability to thrive in a blank-slate environment and build scalable frameworks.
• Comfortable running experiments and making data-driven decisions.
• Collaborative yet highly autonomous—able to lead initiatives end-to-end.

Why Join Us:

• Innovative Environment: Work with cutting-edge technologies and a team of experts dedicated to driving innovation.
• Career Growth: Opportunities for professional development and career advancement within a growing company.
• Client Focused and Fun: We have a strong commitment to doing the right thing for our clients and having a fun time doing it.

Core Values:

At AbeTech, our values are not just words on paper. Our team works hard to ensure that everyone is living up to our values every day!

• We communicate clearly and proactively
• We take responsibility and execute
• We pursue and retain knowledge
• We respect others
• We embrace change
• We have fun through teamwork

Benefits:

• AbeTech offers a benefit package, which includes health and dental insurance that can be purchased for you and your dependents. We also have short- and long-term disability, holiday pay, personal time off, life insurance (group and voluntary), flexible spending account for health and dependent care, health savings accounts, and a traditional or Roth matching 401k plan.