DeFi Marketing Analyst

<h2><strong>Role Overview</strong></h2> <p>We’re looking for a Marketing/DeFi Analyst who blends on-chain intelligence, market awareness and narrative instinct. You’ll uncover insights from both the broader DeFi landscape and EO’s own products/data streams, turning them into stories that demonstrate EO’s impact and momentum; for investors, partners and the public.</p> <p>You’ll turn analytics into alpha for storytelling: dashboards into decks, charts into tweets, data into brand equity.</p> <h2><strong>Core Responsibilities</strong></h2> <h3>1. DeFi &amp; Market Intelligence</h3> <ul> <li>Monitor key DeFi protocols, L1/L2 ecosystems, and token launches to identify emerging trends aligned with EO’s positioning (e.g., modular data proofs, oracle reliability, RWA growth, AI x DeFi integrations).</li> <li>Build weekly intelligence briefs highlighting narrative shifts (“What’s driving liquidity this week?”).</li> <li>Benchmark competitive oracle and data-infra protocols on key metrics (uptime, TVS, adoption, partner count).</li> </ul> <h3>2. EO Product Insights</h3> <ul> <li>Collaborate with product, engineering and BD to extract EO-specific data points</li> <li>Identify “EO Wins” — milestones or metrics that validate EO’s network strength or market adoption.</li> <li>Package these insights into comms-ready storytelling assets: infographics, campaign stats, pitch-deck slides, or tweet threads.</li> <li>Maintain an internal “EO Intelligence Dashboard” tracking product metrics suitable for external communication.</li> </ul> <h3>3. Narrative Development &amp; Reporting</h3> <ul> <li>Work with comms to shape stories around EO data.</li> <li>Build quarterly reports showcasing both market trends and internal traction.</li> <li>Support leadership and BD with data-backed insights for investor updates and media commentary.</li> </ul> <h3>4. Cross-Functional Collaboration</h3> <ul> <li>Partner with Engineering to design data pipelines that expose EO analytics safely for marketing.</li> <li>Liaise with Product Marketing to align on GTM messaging for new integrations or feeds.</li> <li>Sync weekly with Growth and Comms to feed new metrics into storytelling cadences.</li> </ul> <h2><strong>Your KPIs / Success Metrics</strong></h2> <table> <thead> <tr> <th>Category</th> <th>Example Metric</th> </tr> </thead> <tbody> <tr> <td>Data Insight Velocity</td> <td># of new EO data points surfaced/month</td> </tr> <tr> <td>Narrative Impact</td> <td>Social reach or media mentions using EO data</td> </tr> <tr> <td>Market Intelligence</td> <td>Accuracy &amp; timeliness of DeFi trend reports</td> </tr> <tr> <td>Campaign Analytics</td> <td>Improvement in ROI or engagement rates</td> </tr> <tr> <td>Reporting Consistency</td> <td>100% on-time delivery of weekly dashboards &amp; reports</td> </tr> </tbody> </table> <h2><strong>Requirements</strong></h2> <ul> <li>2+ years in DeFi research, analytics, or growth marketing.</li> <li>Deep understanding of DeFi protocols, on-chain data, and oracle mechanics.</li> <li>Proficiency with Dune, DefiLlama, Token Terminal, Nansen, or equivalent tools.</li> <li>Ability to analyze EO internal data pipelines (SQL, API queries, dashboards) and extract story-worthy metrics.</li> <li>Strong visualization and narrative skills; you can turn a chart into a thread that moves the market.</li> <li>Comfortable in a high-velocity, globally distributed Web3 team.</li> </ul> <h2><strong>Nice-to-Have</strong></h2> <ul> <li>Hands-on experience with data-driven storytelling in previous crypto or analytics startups.</li> <li>Familiarity with exchange liquidity tracking, campaign attribution, and KOL ecosystems.</li> <li>Contributor to crypto data communities (e.g., Dune dashboards, Nansen query builder).</li> <li>Comfort presenting data to press or investors.</li> </ul> <h2><strong>Compensation &amp; Work Environment</strong></h2> <ul> <li>Competitive base (USD or Stablecoins)</li> <li>Token allocation</li> <li>Fully remote (or in-office in Tel Aviv)</li> </ul> <h2><strong>Example Deliverables (First 90 Days)</strong></h2> <ol> <li>Launch the <strong>“EO Data Pulse”</strong> weekly report — integrating market and EO product insights.</li> <li>Build an internal dashboard showing <strong>EO Wins</strong> (feeds, uptime, integrations, partners).</li> <li>Deliver a “Proof in Action” marketing report combining on-chain data and EO metrics.</li> <li>Contribute to 1-2 media pieces using EO data for storytelling (press or blog).</li> </ol> <p></p>