(Associate) Brand Manager

Job Description

AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases is a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today – yet less than 1% of them have an approved treatment.

As we begin to build our position as a Rare Disease leader and expand our impact to reach out more disease and patient, we seek an Associate Brand Manager/Brand Manager to join our Commercial Team in Rare Disease Business Unit. The Manager is a full-time position, responsible for developing and implementing rare disease brand strategies.

The Associate Brand Manager/Brand Manager will work very closely with the cross functional team to deploy and adapt the AZ brand strategy to the local market, including tactics and execution as well as market shaping initiatives to ensure the patient accessibility to treatment could be extended and increased

The Associate Brand Manager/Brand Manager reports to the Business Unit Director.

The Associate Brand Manager/Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives)

Typical Accountabilities

• Develops and coordinates implementation of marketing programs for assigned brand(s) including cost management
• Ensures launch readiness and planning of key activities pre/post launch. Builds solid marketing mix through delivery of appropriate channels. Proposes and supports design of appropriate programs to deliver excellence in customer experience
• Leads forecast during business planning process. Input to market research plan and monitors KPIs for brand dashboard
• Contributes for development and implementation of KOL management plan
• Lead identification and development of marketing best practices and support implementation on the local market
• Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation
• Other duties within position’s scope, as assigned by Line Manager

Criteria

• Experience in self-paid medicine, including pricing strategy, channel manager, self-paid modeling, advocacy and brand value proposition.
• Understanding in specialty-based selling model to reveal agile transformation, customer centric and medical driven promotional model.
• Over 5 year pharmaceutical experience, including sales, medical affair or marketing and at least 2 yrs marketing in Oncology/Rare Disease field.
• Professional fluent in English ; MBA as a plus.  

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.