5-10

[RGCB] Principal I, Biz. Marketing

12/15/2025

The role involves owning the RGCB seller-facing website and leading digital acquisition through SEO and paid media. Key responsibilities include web ownership, SEO strategy development, and managing B2B paid marketing campaigns.

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

About The Company

Coupang is a U.S.-based Fortune 150 tech company listed on the New York Stock Exchange (NYSE: CPNG) that provides retail, restaurant delivery, video streaming, and fintech services to customers around the world under brands that include Coupang, Coupang Eats, Coupang Play, and Farfetch. We help drive the sale of billions of dollars of American goods and agricultural products to South Korea, Taiwan, and 190+ countries and territories.

About the Role

<div class="elementToProof"><strong>Role Overview</strong></div> <div class="elementToProof">We are looking for a Web & Paid Marketing Manager to own the RGCB seller-facing website and lead digital acquisition via SEO and paid media. Your primary goal is to drive high-quality cross-border seller leads to our Rocket Growth business through website optimization,<span class="Apple-converted-space"> </span>search, and performance campaigns.</div> <div class="elementToProof">You will own the end-to-end web funnel (traffic → leads) and partner closely with sales/BD, operations, and central marketing. Experience with SCRM and marketing automation is a strong plus, but not mandatory.</div> <div class="elementToProof"> </div> <div class="elementToProof"><strong>Key Responsibilities</strong></div> <ul> <li> <div><strong>Web Ownership & Conversion (Core)</strong></div> </li> <ul> <li> <div>Own the strategy, roadmap, and performance of the RGCB seller website(s) (e.g.,<span class="Apple-converted-space"> </span><a id="OWA917a8220-9e3e-9166-43c8-bca7aba6f63f" class="c-link OWAAutoLink" href="http://gs.coupang.cn/" data-outlook-id="1028f829-7030-45e3-9d16-55e53b2a6daa">gs.coupang.cn</a> and<span class="Apple-converted-space"> </span>related domains).</div> </li> <li> <div class="elementToProof">Lead content and UX for key pages, and work with internal tech teams and external agencies to ship new pages/modules, landing pages, and experiments.</div> </li> <li> <div class="elementToProof">Define and optimize SSR and lead-gen flows to improve conversion rate.</div> </li> <li> <div>Set up and maintain web analytics & tracking (e.g., GA4, GTM) to understand traffic sources, behavior, and funnel performance.</div> </li> </ul> <li> <div><strong>SEO & Organic Acquisition (Core)</strong></div> </li> <ul> <li> <div class="elementToProof">Develop and execute the SEO strategy for attracting cross-border sellers.</div> </li> <li> <div class="elementToProof">Conduct keyword research and build content / landing page plans.</div> </li> <li> <div>Optimize on-page SEO and collaborate on technical SEO with web devs.</div> </li> <li> <div>Monitor rankings, organic traffic, and conversions, and regularly report on SEO performance and next actions.</div> </li> </ul> <li> <div><strong>B2B Paid Marketing & Performance (Core)</strong></div> </li> <ul> <li> <div class="elementToProof">Plan, launch, and optimize B2B performance campaigns (e.g., Baidu, 360, Bytedance, Tencent, etc.) to acquire qualified seller leads.</div> </li> <li> <div>Own media planning, budgeting, and channel mix, aligned with RGCB seller acquisition goals.</div> </li> <li> <div>Partner with agencies or internal teams to manage campaign setup, creatives, landing pages, and tracking.</div> </li> <li> <div>Analyze campaign performance (CPC, CTR, CPL, lead quality, downstream conversion) and continuously improve ROI through testing.</div> </li> <li> <div>Design and run A/B tests (ad copy, creatives, audiences, bidding strategy, landing page variants).</div> </li> </ul> <li> <div class="elementToProof"><strong>SCRM & Marketing Automation (Nice to have)</strong></div> </li> <ul> <li> <div>Collaborate with SCRM owner to ensure clean lead capture and routing from web and paid channels.</div> </li> <li> <div class="elementToProof">Help define or refine lead source, campaign tagging, and basic scoring rules so campaign performance can be tracked in SCRM.</div> </li> <li> <div class="elementToProof">Support the design of nurturing flows and content creation (email/WeChat follow-ups, event follow-ups) to improve lead-to-opportunity conversion.</div> </li> </ul> </ul> <div class="elementToProof"> </div> <div class="elementToProof"><strong>Basic Qualifications</strong></div> <ul> <li> <div class="elementToProof">Bachelor’s degree in Marketing, Business, Communications, or related field.</div> </li> <li> <div>5–8 years of experience in digital marketing / performance marketing / growth, with a strong focus on web + SEO + paid.</div> </li> <li> <div>Proven track record of owning or heavily managing B2B websites.</div> </li> <li> <div class="elementToProof">Hands-on experience with SEO.</div> </li> <li> <div>Solid experience running B2B paid campaigns (search, display, native, or social) with clear performance targets.</div> </li> <li> <div>Comfortable with web analytics tools (e.g., GA4) and tag management (e.g., GTM) to track performance and build reports.</div> </li> <li> <div>Strong analytical and problem-solving skills, able to translate data into insights and actions.</div> </li> <li> <div>Excellent project management and stakeholder communication, including working with agencies and cross-functional teams.</div> </li> <li> <div>Business-level Chinese and English (written and spoken).</div> </li> </ul> <div class="elementToProof"> </div> <div class="elementToProof"><strong>Preferred / Bonus Qualifications</strong></div> <ul> <li> <div class="elementToProof">Experience in B2B marketing and cross-border ecommerce.</div> </li> <li> <div class="elementToProof">Experience collaborating with or managing SCRM/CRM (e.g., Salesforce, WeChat SCRM, HubSpot) for lead routing and reporting.</div> </li> <li> <div class="elementToProof">Familiarity with WeChat ecosystem (official account, mini-program, WeCom) and its role in B2B lead gen and nurturing.</div> </li> </ul> <p><strong><span data-contrast="auto"> </span></strong><span data-ccp-props="{"134233279":true,"134245417":false,"335559685":720}"> </span></p> <p><strong><span data-contrast="auto">Recruitment Process and Others </span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto">Recruitment Process </span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer</span></li> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="19" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.</span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></li> </ul> <p><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto">Details to Consider</span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">This job posting may be closed prior to the stated end date for application if all openings are filled.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.</span></li> <li data-leveltext="" data-font="Symbol" data-listid="20" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.</span><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></li> </ul> <p><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <p><strong><span data-contrast="auto">Privacy Notice</span></strong><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="21" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: </span><a href="https://www.coupang.jobs/privacy-policy/"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">https://www.coupang.jobs/privacy-policy/</span></span></a><span data-ccp-props="{"134233279":true,"134245417":false}"> </span></li> </ul> <p> </p>

Key Skills

Web OwnershipSEOPaid MarketingB2B MarketingAnalyticsProject ManagementStakeholder CommunicationLead GenerationContent CreationUX DesignCampaign OptimizationSCRMMarketing AutomationChinese LanguageEnglish LanguageCross-Border Ecommerce