Creative Services Director, Marketing

Description

We are seeking an experienced Creative Services Director to lead the design strategy for MetroNational’s in-house creative team delivering branding, marketing, and collateral for executives, events, community, development and leasing across office, retail, multifamily, hospitality, and medical. In addition, the Director will manage workflow and prioritize creative needs across all MetroNational teams as well as support brand projects with outside agencies. They will lead and inspire our creative team in the development and execution of high-impact materials.

The ideal candidate is a strategic thinker and creative problem-solver with a strong background in design, content, and multimedia production. They will also manage all projects requiring market research utilizing both internal and external research tools, including TruTrade and Placer.ai. They will oversee all aspects of creative development, ensuring brand consistency, innovation, and excellence across all platforms.

This role will report to the VP of Marketing.

Key Responsibilities:

• Lead and manage the creative services department, including designers, copywriters, video producers, and freelancers while prioritizing design projects with the SVP of Experience and VP of Marketing
• Serve as a Player – Coach with player responsibilities to include: leasing decks, site and window signage, wayfinding, broker tour kits, tenant launch kits, event collateral, and digital signage strategy
• Develop and implement creative strategies aligning with brand identity and business goals
• Collaborate cross-functionally with experience, community development, leasing, development, and executive teams to understand needs and translate them into compelling visual and written communications
• Maintain and evolve the brand’s visual identity and voice, ensuring consistency across all materials
• Manage the creative process from concept through completion, including timelines, workflows, approvals, and deliverables
• Manage external creative agencies, production vendors, and freelancers as needed
• Stay current with industry trends, technologies, and best practices to drive innovation and continuous improvement
• Monitor creative performance and support optimization through analytics and user feedback
• Lead, mentor, and grow a high-performing creative team

Requirements

Requirements:

• Bachelor’s degree in graphic design, marketing, communications, or a related field; Master’s degree is a plus
• 8+ years of creative experience, including 3–5 years in a leadership role
• Proven portfolio of work showcasing creative leadership across various media
• Deep understanding of branding, storytelling, digital marketing, and design principles
• Excellent communication, presentation, and interpersonal skills
• Experience working in fast-paced, deadline-driven environments
• Ability to provide constructive feedback and foster a culture of creativity, innovation, and collaboration

Preferred Qualifications:

• Experience in office, retail, multifamily property development and management
• Familiarity with video production and animation workflows
• Understanding of UX/UI design principles and tools (e.g., Figma, Adobe XD)
• Working knowledge of SEO and content marketing best practices

CORE COMPETENCIES: ALL Employees

• Team Oriented: The ability to work effectively with others and to add value within the dynamics of the Company’s group endeavor. Tangible behaviours include trust, healthy conflict, active commitment, peer-to-peer accountability and a focus on the results. 
• Relationship Builder: Establish healthy and respectful working relationships with all shareholders and customers sharing knowledge and support, contributing to team goals, and collaborating to solve problems. 
• Legacy Mindset: Thinks long-term, protects organizational heritage, and contributes to a lasting impact.
• Transparency: Demonstrates openness in communication and decision-making; fosters trust across the organization.
• Communication Skills: Effective communication skills include professionalism, active listening, adaptability, and collaboration.
• Problem Solving: Ability to accurately analyze situations and reach productive decisions based on informed judgment that relies on knowledge, experience, facts and data.
• Initiative: Ability to proactively identify and address customer needs, anticipate potential issues, and take action to resolve problems within the framework of the Company’s processes and procedures; demonstrates a willingness to go above and beyond standard duties to ensure positive experience.
• Accountability: Accepts responsibility for own actions and decisions and demonstrates commitment to accomplish work in an ethical, efficient and cost-effective manner.

CORE VALUE BASED COMPETENCIES: ALL Employees

Integrity: Ethical, diligent, and conscientious in all that we do.

• Ethical: Guided by strong moral principle; truthful and accountable; does the right thing, even when no one is watching
• Diligent: Precise and thorough; avoids shortcuts; committed to the highest standards; uses resources wisely
• Conscientious: Careful and intentional; considers impact before acting; seeks input and earns buy-in; owns decisions and actions

Trust: Reliable, honest, and humble in all dealings.

• Reliable: Responsive and consistent; follows through so others can depend on you; keeps commitments
• Honest: Open and candid with colleagues; willing to share feedback, voice concerns, and challenge ideas respectfully, even in tough situations
• Humble: Approachable and collaborative; puts the team above self, shares credit, and admits mistakes; willing to do what’s needed, even the behind-the-scenes work that often goes unseen

Impact: Results-oriented, driven, and innovative in all pursuits. 

• Results-Oriented: Gets things done with urgency and composure; rallies others to vision and purpose; delivers meaningful results for teammates, tenants, and guests
• Driven: Decisive and confident; takes action without perfect information; takes ownership of problem and solution; uses all resources available to accomplish the goal pursues solutions with determination
• Innovative: Curious and      creative; embraces new ideas; committed to continuous improvement

Legacy: Forward-thinking, resilient, committed to building on our foundation to create lasting value for the future.

• Forward-Thinking: Makes intentional choices for the future while honoring the past; resists short-term fixes to ensure lasting progress
• Resilient: Passionate, strong, and unwavering; upholds quality and values through adversity
• Builder: Embraces a growth mindset; develops people, teams, and communities; leaves things better than they were found, fulfilling our commitment to Build Better Lives

PHYSICAL DEMANDS: 

Requires sufficient personal mobility and physical reflexes, to permit the employee to function in a general office environment and accomplish tasks and duties as outlined above.

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet.

ABOUT METRONATIONAL

MetroNational is a private, family-owned real estate investment, development, and management company located in Houston whose core interest is the Memorial City mixed-use development. The cornerstones of our business philosophy are teamwork, loyalty, integrity, and professionalism, which have led to winning several awards:

• Houston Chronicle Top Workplaces
• Houston Business Journal Healthiest Employers
• Houston Business Journal Best Places to Work
• Cigna Well-Being Award
• American Heart Association Fit-Friendly Worksite
• Mother-Friendly Worksite