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Business Development Representative

12/17/2025

The Business Development Representative will engage mid-level and senior executives for lead generation and qualification. Responsibilities include utilizing sales intelligence tools, developing prospecting campaigns, and nurturing leads through the sales funnel.

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

Lucas Systems helps companies transform their distribution center operations and continuously adapt to changing market dynamics. We dramatically increase worker productivity, operational agility, and customer satisfaction. Our solutions are built on 22-plus years of deep process expertise and smart software using AI and voice technologies. Our solutions feature Jennifer™, the brain, voice, and orchestration engine that drives performance improvement gains. Make the smartest moves at the lowest cost with Jennifer™.

About the Role

Description

Lucas Systems is currently seeking a Business Development Representative for our office in Bracknell, UK. Along with Sales & Marketing leadership, you will drive predictable, metrics-driven, inbound/outbound lead generation results in the UK & EMEA. We are looking for someone to be ‘hands-on’ engaging mid-level and senior executives in our target market to include account research and prospecting, inbound & outbound lead qualification. Lucas offers a dynamic, fast-paced environment, so the candidate must bring high energy, curiosity, a strong work ethic, and a sense of urgency to the position.

The role is hybrid in our Bracknell office - 3 days on site / 2 from home.

Responsibilities:

Utilise Apollo, our AI-powered sales intelligence and engagement platform (www.apollo.io) to meet performance goals for calls, emails, and appointments set.
Collaborate with Sales leadership to align activities with the overall sales strategy.
Develop & implement prospecting campaigns.
Follow up on leads from marketing activities, including trade shows, web inquiries.
Nurture prospects through the sales funnel using Salesforce CRM and Apollo.
Participate in select sales calls to add value & grow your knowledge of the business.
Attend trade shows and other industry events.

Requirements

Experience in utilising a sales intelligence and engagement platform, such as Apollo, to achieve first-time appointment (FTA) targets
Experience in an inbound/outbound lead generation function
Excellent verbal and written communications skills
Drive to learn and develop expertise in our domain
Strong online research skills
Experience using MS Office tools and CRM software (Salesforce is preferred)
Familiarity with Apollo and marketing automation tools (Pardot, Marketo, Eloqua) is a plus
Prior experience in, and familiarity with, the supply chain industry is a plus

About Us

Lucas Systems makes smart software to help warehouse managers and on-floor workers do their jobs better, faster, and more safely with less physical and mental stress. Our solutions feature Jennifer, the brain and voice of the system that drives performance improvement gains for workers and distribution center operations. Lucas is an established but fast-growing and consistently profitable software company with an expanding global customer base. We offer a dynamic, collaborative, innovative and entrepreneurial work environment that creates opportunities for both personal and professional growth.

Key Skills

Sales IntelligenceLead GenerationCommunication SkillsOnline ResearchSalesforceApolloMS OfficeMarketing AutomationSupply Chain Knowledge