Head of Owned Channels & eCom Sales

About Ticketek Entertainment Group​

Ticketek Entertainment Group is a global fan experience Company that tickets, promotes and delivers incredible live experiences that are impossible to forget.  In a distracted world where nothing beats real human moments, we make life better live!

Our Group includes; our Fan Experience Platform (Ticketek) that sells tickets and provides value added services, Event promoting with businesses across Touring (TEG Touring), Sport (TEG Sport), and Family Experiences (TEG Experiences) and our digital business (Ovation) which focuses on delivering seamless data-driven outcomes for our fans and partners.

About The Role

The Head of Owned Channels & eCommerce leads the strategy and execution of our owned digital sales engine. Responsible for maximizing revenue across web, app, and CRM, you will ensure our marketing ecosystem delivers personalized fan experiences at scale. Beyond digital performance, you are a master relationship manager, serving as the primary point of contact for our venues to align marketing strategy with commercial goals and contractual delivery.

What does a day in the life look like?

Owned Channel Strategy

• Drive the overarching strategy for digital channels, including seasonal trading plans, priority event cycles, and sponsor integrations.
• Establish onsite merchandising frameworks and growth strategies to optimize channel performance.

Venue Contracted Marketing & Governance

• Oversee the governance and delivery of venue marketing obligations, acting as the primary senior liaison for digital performance and escalation.
• Lead venue engagement through strategy forums and business reviews, ensuring commercial alignment via standardized "Venue Marketing Blueprints" and SLAs.
• Partner with Commercial and Ticketing teams to manage feedback loops and ensure contractual compliance.

Major Event & Onsale Blueprints

• Own the scalable operating model and "playbooks" for major music, sport, and theatre onsales.
• Standardize automated workflows, QA requirements, and content templates to enhance speed-to-market and ensure channel consistency.

Channel Operations & Delivery

• Lead the end-to-end trade operations function (CRM, Web, App), optimizing workflows to ensure activity is executed accurately and on time.
• Implement automation and "always-on" frameworks to reduce manual effort and improve operational efficiency.

Digital Merchandising & Personalisation

• Drive the personalization strategy to deliver relevant "Next Best Actions" for fans across the digital ecosystem.
• Manage merchandising rules, priority ladders, and optimization frameworks through rigorous A/B testing and targeting.

Data, Reporting & Performance

• Establish KPIs and dashboards to monitor channel effectiveness, venue obligations, and fan engagement.
• Champion data-led decision-making by leading regular performance reviews with key stakeholders.

Cross Functional Leadership

• Act as the central point of alignment between Product, Marketing, Ticketing, and Commercial teams.
• Influence the technology roadmap (MarTech, CMS, CRM) and lead the interface with the Design System to ensure brand consistency.

People leadership & Capability Building

• Manage and develop a multidisciplinary team (Trade, CRM, Web, Automation), fostering a culture of accountability and operational excellence.
• Identify resource requirements and training needs to scale team capabilities in line with business growth.

About You 

Experience

• 10+ years in digital marketing, B2B sales, trade marketing, ecommerce, or channel optimisation roles
• Strong background in CRM, automation, merchandising, personalisation, or omnichannel strategy
• Experience in ticketing, events, retail, travel, marketplace, or other high-volume transactional environments
• Proven leadership in managing multidisciplinary teams
• Experience in enterprise governance, rate cards, or contracted delivery models
• Strong commercial acumen and experience with revenue-driving channel strategies

Skills

• Deep understanding of digital merchandising, CRM, lifecycle, and automation
• Highly analytical with strong decision-making skills
• Expert in channel optimisation, fan/customer journey mapping, and personalisation
• Exceptional stakeholder management, communication, and influence
• Strong operational discipline, governance mindset, and structured problem-solving

Here’s a taste of what Ticketek offers:

• Complimentary event tickets
• Birthday and volunteering leave
• Wellbeing discounts & flu vaccinations
• Paid parental leave & free employee support (EAP)
• Global rewards and recognition
• Learning, development & career pathways

• A diverse, inclusive, and passionate team

Equal opportunities

TEG is an equal opportunity employer committed to embrace diversity, respect, and care for our people and communities.

If there are any adjustments that need to be made to ensure you have a fair and equitable experience in our recruitment process, please advise us when scheduling your interview.

*Only direct applications will be considered. No recruiters please*