Product Owner Marketing Automation

• Define and drive the strategy and roadmap for marketing automation, aligned with business objectives and personalization strategy.
• Develop and maintain a deep understanding of marketing automation principles, best practices, and industry trends.

• Collaborate with stakeholders to understand customer and business needs, and define and prioritize requirements for marketing automation including
  • Personalized and automated marketing processes and activities across channels,
  • Lead management,
  • User data management.
• Identify opportunities to leverage marketing automation to drive business results.

• Create, maintain, and prioritize the product backlog for marketing automation, ensuring it is up-to-date, refined, and ready for development.
• Prioritize the backlog based on expected business value.
• Collaborate with IT and external vendors to enable prioritized requirements.

• Enable and update stakeholders by developing and maintaining documentation, processes, and guidelines for marketing automation.
• Facilitate training sessions and workshops to ensure stakeholder alignment and understanding of business needs.
• Managing the marketing automation platform and supporting key users in terms of setup, configuration, data flows and optimization of workflows and campaigns.

• 5+ years of experience in marketing automation, preferably in a product owner or similar role.
• Strong understanding of marketing automation principles and best practices, including experience with marketing automation technologies(e.g. Salesforce Marketing Cloud, Marketo, Eloqua).
• Excellent communication and project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Strong strategic, analytical, and problem-solving skills, with the ability to analyze data and metrics to measure the effectiveness of the marketing automation strategy.
• Experience working with cross-functional teams, including marketing and IT.
• Experience with agile development methodologies and principles, such as Scrum or Kanban.
• Familiarity with project management tools (e.g., Jira, Azure DevOps).
• University degree in Marketing, Business, Information Technologies, or a related field.

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