Regional Director of Referral Marketing
12/18/2025
Lead and inspire a team of Relationship Managers to build partnerships with dental practices and drive referrals. Develop and execute marketing strategies to exceed referral targets and enhance referral satisfaction.
Working Hours
40 hours/week
Company Size
501-1,000 employees
Language
English
Visa Sponsorship
No
Description
Regional Director of Referral Marketing
Full-Time | Exempt
Reports to: Chief Growth Officer
Location: Nashville or TX
Travel: ~50%
About the Role
We’re looking for a driven, strategic leader to own and elevate referral marketing across a multi-state region. As Regional Director of Referral Marketing, you’ll lead a high-impact field team that builds trusted relationships with dental practices and drives referrals to our network of orthodontists.
This is a hands-on leadership role for someone who thrives at the intersection of people, data, and growth—coaching teams, strengthening partnerships, and turning insights into action.
What You’ll Do:
Lead & Inspire
- Coach, develop, and manage a team of 7+ Relationship Managers
- Build a high-performance, collaborative team culture
- Provide ongoing training, feedback, and professional development
Drive Growth
- Develop and execute regional referral and marketing strategies aligned with company goals
- Set, track, and exceed referral targets across assigned markets
- Identify market trends and new growth opportunities
Build Relationships
- Oversee and strengthen referral partnerships with dental practices
- Support your team in building credibility and trust with providers
- Launch new initiatives to increase referral satisfaction and loyalty
Use Data to Win
- Monitor referral performance, budgets, and ROI
- Deliver clear insights and updates to executive leadership
- Adjust strategies based on data, field feedback, and results
Collaborate & Innovate
- Partner closely with doctors, practice leaders, marketing, operations, and finance
- Own and lead strategic projects that advance B2B marketing performance
- Continuously improve KPIs, processes, and outcomes
Requirements
Who You Are
You’re a self-starter who combines analytical thinking with strong people leadership. You’re curious, organized, and energized by building relationships and driving measurable results.
You Bring:
- Bachelor’s degree in Business, Marketing, or related field
- 5+ years of B2B sales experience, including 2+ years in a management role
- Proven success hitting targets and driving revenue growth
- Strong leadership, communication, and relationship-building skills
- Data-driven mindset with the ability to translate insights into strategy
- Experience in healthcare or dental industries (strongly preferred)
- Proficiency with CRM systems and sales analytics tools
- Willingness to travel within your region (~50%)
- Valid driver’s license
Why Join Us
- Competitive salary with performance-based bonus
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Generous PTO and paid holidays
- Ongoing professional development and growth opportunities
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