Territory Sales Representative

Description

Forney Industries’ Industrial Pro Division is expanding and looking for a high-caliber Territory Sales Representative to help grow and serve our welding, gas, and industrial distribution partners across the territory. Industrial Pro is redefining value and performance in the welding market—delivering dependable equipment, tools, and services that help distributors and fabricators succeed.

If you thrive in a relationship-driven, technical sales environment and want to represent a trusted, independently owned American brand, we want to talk to you.

Application Period:

Open date: 12/19/2025

Close date: 01/20/2026

What we offer:

employee benefits including 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.

Requirements

Position Overview

The Territory Sales Representative is responsible for driving sales growth within an assigned territory by developing, servicing, and supporting welding/gas, and industrial distribution accounts. This role focuses on executing strategic sales initiatives, expanding market share, maintaining strong customer relationships, and effectively representing Forney Industries’ Industrial Pro product line.

Essential Duties & Responsibilities

Territory Management & Sales Execution

• Achieve or exceed assigned sales quotas and performance objectives.
• Plan, organize, and execute sales activities to grow territory revenue and account penetration.
• Develop new distributor relationships and expand business with existing accounts.
• Utilize CRM tools to record, track, and manage sales opportunities, SSOs, leads, activities, and reporting requirements.

Customer Relationship Management

• Maintain and develop long-term relationships with welding/gas and industrial distribution personnel, including decision-makers and key influencers.
• Conduct regular account reviews to understand customer objectives, strategies, and business needs.
• Provide timely communication and coordination across customer-related activities.

Product Demonstrations & Training

• Present and demonstrate Industrial Pro products to distributors and end users.
• Deliver product training related to welding, cutting, and grinding applications.
• Participate in joint sales calls with distributor sales teams as required.

Cross-Functional Collaboration

• Coordinate with sales leadership, product management, and internal teams to support customer initiatives and territory needs.
• Provide market feedback regarding competition, product performance, and channel opportunities.

Industry Engagement

• Participate in regional and national trade shows, distributor events, and industry meetings.
• Maintain active visibility and physical presence within the assigned territory.

Reporting & Administrative Compliance

• Complete required documentation, including expense reports, CRM updates, sales budgets, and other reporting obligations accurately and on time.
• Manage territory expenses in accordance with company policies.

Required Qualifications

Education:

• Bachelor’s degree in business, marketing, engineering, or related field; or equivalent practical experience.

Experience:

• Minimum of 3–5 years of industrial sales experience.
• Welding or gas industry experience is strongly preferred.
• Proven history of achieving or exceeding sales quotas.
• Experience developing and executing account strategies.

Technical Skills:

• Working knowledge of welding and cutting processes and products (GMAW, GTAW, SMAW, PAC, Oxy/Fuel, grinding).
• Ability to speak technically with distributor personnel and end users.
• Proficient in Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, OneNote).
• Experience with CRM systems required.

Core Competencies:

• Strong communication and presentation skills.
• Ability to build and maintain customer relationships.
• Strong organizational, time management, and follow-up skills.
• Ability to interpret data, analyze performance, and make informed decisions.
• Self-starter with the ability to work independently and remotely.

Key Performance Indicators (KPIs)

• Achievement of sales quota and revenue growth targets
• New account attainment and account penetration
• Orders and revenue performance
• CRM utilization accuracy and completeness
• Territory expense management

Physical Requirements

• Ability to sit, stand, talk, and listen regularly; may require extended periods of standing or walking.
• Ability to climb stairs and lift or move up to 90 pounds occasionally.
• Must maintain a valid driver’s license and drive long distances as required.

Work Environment

• Remote, home-office environment with frequent field travel.
• 50–70% overnight travel within the assigned territory or as needed.
• Exposure to industrial environments, fabrication shops, welding operations, and trade show venues.

Additional Requirements

• Must be able to maintain confidentiality and handle sensitive information appropriately.
• Must perform all duties in compliance with company policies, safety standards, and applicable regulations.