Publisher Success Manager

<h2 id="job-description">Job Description</h2> <p>MGID is a fast-growing player in digital advertising, delivering high-performance native, display, and video ads powered by AI-driven technology. We help publishers monetize their audiences and brands maximize performance—while ensuring a seamless, brand-safe user experience.</p> <h2 id="what-youll-do">What You&#39;ll Do:</h2> <p><strong>Client Onboarding &amp; Relationship Management:</strong></p> <ol> <li>Ensure smooth onboarding of top and mid-market publishers in India by coordinating account setup, widget creation, integration, and handover from Acquisition teams.</li> <li>Serve as the primary point of contact (POC/PIC) for all assigned India publishers, responding promptly to daily inquiries and ensuring continuous, high-quality support.</li> <li>Build and maintain strong, reliable relationships with publishers through regular communication, calls, QBRs, and insights-driven discussions to support long-term cooperation.</li> </ol> <p><strong>Performance Monitoring, Strategy &amp; Optimization:</strong></p> <ol> <li>Perform daily, weekly, and monthly monitoring of publisher performance across CTR, CPM, CPC, revenue, and visibility metrics to identify trends, issues, and opportunities.</li> <li>Develop and execute growth strategies for revenue and margin increase—monthly, quarterly, and yearly—aligned with the India market&#39;s needs and team goals.</li> <li>Initiate and lead optimization activities, propose new monetization formats, run A/B tests, review live placements, and collaborate with advertiser-side teams to improve targeting and traffic quality.</li> <li>Closely monitor the portfolio to ensure continuous optimization, troubleshoot declines, and drive consistent improvement in performance and LTV.</li> </ol> <p><strong>Upsell, Cross-Sell &amp; Revenue Growth:</strong></p> <ol> <li>Create and implement upsell and cross-sell plans aimed at increasing monetization efficiency and improving MGID’s presence within the Indian publisher ecosystem.</li> <li>Prepare revenue projections for upsell initiatives, create new widgets, and gather publisher feedback on newly released solutions and features.</li> <li>Drive upsell activities strategically to boost overall company revenue and margin while sharing successful ideas with the regional/global team for broader adoption.</li> </ol> <p><strong>Retention, Churn Prevention &amp; Account Recovery:</strong></p> <ol> <li>Proactively identify churn risks through performance tracking and client sentiment, and take immediate action to address issues and strengthen the relationship.</li> <li>Manage re-signing and renegotiation of agreements, ensuring terms meet client needs while protecting MGID’s profitability.</li> <li>Work to return inactive publishers within 3 months and contribute to lowering overall churn rates across the assigned portfolio.</li> </ol> <p><strong>Troubleshooting &amp; Technical Support:</strong></p> <ol> <li>Investigate and resolve technical issues by gathering necessary information, prioritizing requests, and coordinating with AdOps, Tech, Compliance, and Product teams.</li> <li>Support integration checks, ensure quality of new formats and solutions, manage HubSpot/Jira tickets, and handle complex technical or operational inquiries promptly.</li> </ol> <p><strong>Cross-Functional Collaboration:</strong></p> <ol> <li>Work in close cooperation with internal global teams and cross-departmental partners—including Analytics, AdOps, Tech, Yield, Acquisition, Finance, Legal, Product, Compliance, Creative, and Global Support.</li> <li>Facilitate effective internal communication to ensure alignment, cohesive execution, and seamless support for publisher needs.</li> <li>Share publisher feedback to influence product improvements, GEO-specific rules, and operational enhancements.</li> </ol> <p><strong>Reporting &amp; Administrative Duties:</strong></p> <ol> <li>Provide daily, weekly, monthly, or custom reports to publishers summarizing performance, insights, and next steps.</li> <li>Deliver internal reports highlighting non-standard issues, key risks, and significant account updates.</li> <li>Prepare IOs and contracts for RS deals, coordinate invoices, and involve relevant teams (Acquisition, Finance, Legal) when necessary.</li> </ol> <p><strong>Daily Operational Tasks:</strong></p> <ol> <li>Monitor publisher metrics and placements daily, support complex integrations, and troubleshoot live issues in real time.</li> <li>Handle moderation, antifraud requests, A/B test setups, and analytics-driven tasks following established workflows.</li> <li>Participate in team initiatives, strategic projects, and continuous process improvements within the Success Management department.</li> </ol> <h2 id="requirements">Requirements</h2> <p>Who you are:</p> <ul> <li>3+ years of experience in Client Management/Sales/Account Management/Relationship Management</li> <li>Ability to communicate, maintain relationships, analyze, optimize, upsell, present a strategic solution, and an optimization plan</li> <li>Experience developing growth strategies, upsell plans, revenue projections, and ROI analysis, with a track record of improving client performance, increasing LTV, minimizing churn, and understanding trends within the market</li> <li>Excellent communication, negotiation, and presentation abilities, with the capacity to simplify complex topics, maintainhigh attention to detail, manage multiple priorities, and work proactively and independently in a fast-paced, deadline-oriented environment</li> <li>Able to speak, write, and present in English and Hindi</li> <li>Strong understanding of digital advertising metrics</li> </ul>