Post Sales Integrated Marketing Manager

 
The Americas Central Marketing Organization (CMO) inspires, acquires, and engages Microsoft commercial customers by driving integrated marketing strategy and plans to achieve business growth objectives. The CMO accelerates the region’s growth agenda by driving customer centric, digitally connected integrated marketing plans aligned to global Marketing strategy and standardized marketing engines. CMO drives connected customer experiences and data driven storytelling to get buyers ready to buy.   

The CMO Team sits within Microsoft America’s Sales Enablement & Operations (SE&O) team; SE&O plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale.  

The Post Sales Integrated Marketing Manager is responsible for driving customer value realization and retention through integrated post-sales marketing programs spanning onboarding, activation, renewal, and end-of-support transitions. These programs help customers realize the full value of their Microsoft investment, reduce churn, and unlock upsell opportunities by delivering targeted, sales-aligned engagement strategies that maximize lifetime value. 

Success Metrics 

This role is critical to driving customer success and retention by ensuring customers achieve their desired outcomes with Microsoft solutions. Through strategic engagement and partnership, you will help unlock revenue opportunities and strengthen long-term relationships. 

 Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.   

Responsibilities 

• Marketing Strategy: Design data-driven, multi-channel engagement programs (email, social, demos) that strengthen customer adoption and retention across post-sales phases. Use analytics to identify lifecycle triggers, inform segmentation, and continuously optimize engagement to accelerate value realization and meet solution area objectives. 

• Program Development: Build and execute programs that support the four phases of post-sales engagement: 

• Customer Onboarding 
  Design and execute marketing programs that accelerate adoption for new customers. Drive awareness of core capabilities through welcome campaigns, guided resources, and personalized engagement. 

• Product Activation 
  Develop campaigns that deepen product usage and highlight high-value scenarios. Promote advanced features and share best practices to help customers realize full ROI. 

• Renewal & Expansion 
  Create lifecycle marketing programs that reinforce product value and support upsell motions. Use insights to deliver targeted messaging that mitigates churn and drives growth. 

• End-of-Support Transitions 
  Lead proactive communication campaigns for product lifecycle changes. Provide clear timelines, migration options, and upgrade incentives to ensure continuity. 

• Solution Area Alignment: Tailor programs to address the unique needs and goals of each solution area, ensuring consistent messaging and a unified strategy for customer engagement.  

• Customer Communications: Deliver highly targeted and personalized communications for specific scenarios to enhance relevance and impact.  

• Field Partnership: Collaborate closely with field sellers to ensure every customer interaction is meaningful and aligned with account-specific objectives, driving satisfaction, loyalty, and business outcomes. 

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience OR equivalent experience.