Director of Marketing

Description

• Our Purpose - Shape the stage for life to thrive in Dallas
• Our Vision -To be a catalyst for imaginative excellence that enables economic and artistic growth for Dallas
• Our Mission - We are a vibrant cultural hub that provides, operates and activates exceptional spaces for artists, artistic organizations and our community

Organizational Core Values:

The Center’s culture is to focus on the values that guide its people's actions. The Center commits to serving as a place of inclusion, diversity, and equity for our staff, artists, community, and beyond. We commit to listening to each other, learning from each other, and taking a stand for what we know is right so that all people feel valued, respected, and safe. The Center is an Equal Opportunity Employer.

The Center’s Core Values are to passionately pursue our mission by being:

• Achievement Focused - Committed to the advancement and cultivation of the Performing Arts in Dallas
• Community Minded – Actively fostering and participating in meaningful community interactions
• Customer Service Driven – Dedicated to the service of internal and external constituents so that all want to return
• Flexible – Willing to change to achieve results

The Center’s five resident companies are among the city’s leading arts institutions: Anita N. Martinez

Ballet Folklorico, Dallas Black Dance Theatre, The Dallas Opera, Dallas Theater Center and Texas Ballet Theater.

Designed by internationally acclaimed architects, the Center’s campus includes the Margot and Bill Winspear Opera House, Dee and Charles Wyly Theatre, Annette Strauss Square, and Elaine D. and Charles A. Sammons Park are some of the finest performance venues in the world. 

Job Summary:

Under the direction of the Vice President and Executive Producer, the Director of Marketing manages all facets of marketing strategy, implementation, brand, audience development, and event public relations for the AT&T Performing Arts Center to achieve the financial goals for performances at all on-campus and off-campus venues. 

The Director of Marketing will mentor and supervise the performance of a cross-functional team, including a Director of Marketing Operations and Technology, a Director of Audience Development, an Associate Director of Marketing, and a Publicity Manager. This team is responsible for reaching revenue, attendance, and publicity goals for all performances and public-facing activations. The Director of Marketing is responsible for fostering a culture of customer service and a positive workplace, and for providing marketing support to all departments within the Center’s operations. This role will have primary responsibility for brand management and will oversee all audience development and market research activities. Financial accountability through oversight of expense and revenue budgets and shared responsibility for setting prices.

This position requires a detail-oriented, highly organized team player with excellent interpersonal skills who works seamlessly and efficiently with Center staff and stakeholders. Essential skills include the ability to thrive in a fast-paced, ever-changing environment while maintaining a high level of professionalism and fostering a positive, enjoyable workplace culture. Must be a self-starter and work autonomously using independent judgment. A positive attitude towards the position and the Center’s Core Values is imperative.

Key Areas of Responsibility:

• Strategic management and development of the marketing funnel to include building brand awareness, demand and lead generation, acquisition marketing, and audience development. 
• With the Associate Director of Marketing, creates and directs the implementation of an integrated marketing strategy and sales plan to support subscription, single ticket, group, and B2B sales for all of the Center’s venues and programs through traditional and digital media, direct marketing, out-of-home advertising, and explores new and emerging channels. 
• Oversees development of marketing media and ad plans for press and promotion of shows, to include creating budgets and developing customized marketing and advertising plans for each show and season.
• Monitors sales and revenue forecasts, and provides analysis of season and single ticket sales
• Directs initiatives to address any events that experience lagging sales in a committed effort to achieve attendance and revenue goals.
• Supports Associate Director with communication, as needed, with artists, shows, and production marketing agencies for ad planning, pricing, discounting, and strategy
• Serves as brand manager for all AT&T PAC marketing communications.
• Collaborates on content marketing initiatives designed to increase patron and follower growth and interest in our brand.
• Oversees and supports opportunities for audience development and community connections to serve and engage underrepresented and marginalized audiences.
• Manages team to increase RSVPs and attendance at free and community events.
• Directs all aspects of publicity marketing, including influencer marketing and media relations, organizing season announcements and other media events. Directs brand health strategy, including increasing positive sentiment towards our brand and overseeing responses to patron reviews.
• Negotiates media placement, marketing sponsorships, and promotional partnerships, including those designed to increase sales.
• Oversee audience and market research and present findings to the entire institution.
• Oversees relationships with external vendors, agencies, and designers.
• Demonstrates commitment to collaboration and provides marketing support for Development, External Affairs and Education, Operations, TITAS, and liaises with our Resident Companies.

Requirements

Qualifications:

• Bachelor’s degree in Marketing, Communications or closely related discipline or equivalent related experience working in advertising and marketing with a brand or agency
• Minimum of five years marketing experience generating revenue for ticket sales or ecommerce products/services
• Experience managing and developing publicity, press and influencer marketing strategies
• Creative thinker who finds new ways to engage and cultivate current and targeted audiences
• Culture builder
• Entertainment marketing with single ticket and subscription experience (Performing Arts, Concerts, Broadway, Festivals) experience is a plus
• Must possess superior written, verbal skills, and editorial judgement with an understanding of the Center’s voice and role in the community
• Detail-oriented with strong organization and project management skills
• Must be willing to respond to alerts and critical needs during non-standard business hours
• Strong analytical skills and business acumen
• Candidate must be a self-starter who takes the initiative to start projects, work unsupervised, complete tasks independently, solve roadblocks, and address issues before they become problems
• Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint, is required
• Knowledge of and deep appreciation for the performing arts is preferred

We strongly encourage applicants to submit a cover letter explaining their interest in this role and how their skills align with our mission. Since this is a marketing leadership position, we'll evaluate how effectively you market yourself as a candidate.

Supervisory Responsibility:

This position manages the Director of Marketing Operations and Technology, the Director of Audience Development, the Associate Director of Marketing, the Marketing Publicity Manager, and the Creative Director. It is responsible for hiring, training, mentoring, and reporting on their progress through performance management. 

This job description is not intended to be construed as an exhaustive list of all responsibilities. Duties, tasks, or projects may be assigned or modified as needed by the VP and Executive Director. Extensive interdepartmental collaboration is expected. This position is exempt and may require an excess of 40 hours when required.

AT&T Performing Arts Center is an equal opportunity employer and is committed to the belief that each individual is entitled to equal employment opportunity.