Marketing Coordinator

Description

JOB SUMMARY

QuickVisit Urgent Care is seeking a contract Marketing Coordinator to join our team to promote QuickVisit’s healthcare services, drive patient engagement, and enhance brand awareness. The candidate performs a wide range of activities, including grassroots marketing, designing internal and external materials, coordinating/attending community events, evaluating marketing campaigns, and motivating the team. The marketing coordinator collaborates with internal and external vendors to promote QuickVisit in the minds of consumers.

ESSENTIAL JOB FUNCTIONS

• Oversees all communication for QuickVisit, including internal and external, webpages, social media, newsletters, and other communications avenues.
• Develop promotional materials to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Monitor patient satisfaction feedback/surveys. Share feedback with the management team.
• Leads and coordinates internal events to promote employee engagement and retention.
• Set strategic marketing goals for the company.
• Leads the planning and implementation of new and long-term marketing strategies.
• Coordinates and collaborates with both operational team and outside vendors (chamber of commerce, newspaper, and other local companies) for future clinic openings.
• Overseeing branding, advertising, and promotional campaigns.
• Manage and update website content, physician bios, and service pages in collaboration with the content and web teams.
• Utilizes leadership skills through delegation to, communication with clinic managers and staff for grassroots marketing with the community.
• Analyzes consumer and market insights to develop outreach strategies, increase customer conversions, and generate more qualified leads.
• Communicate with senior leaders about marketing programs, strategies, and budgets.
• Able to follow budget and remain in guidelines.
• Able to work independently and serve as a leader for the team.
• Develops relationships with Employee Services and increases employer contracts within the clinic’s communities.
• Represents the company at essential business functions, community events, industry training and events, and networking opportunities.
• Ensure all marketing content and patient communications meet HIPAA and legal standards.
• Ability to travel between facilities and QVUC sites.
• Performs other duties as assigned.

EXAMPLES OF DISTINCT DUTIES AND CORE RESPONSIBILITIES:

• Travel to clinic communities for marketing 3-4 days a week.
• Participate in, host, or set up at community or chamber of commerce events
• Coordinate additional community event involvement with clinic managers and clinic staff.
• Annual Fall Football Campaign Sponsorship – to include sponsoring and attending 1x Friday night football game per location.
• Ensure each clinic is involved in supporting and/or having a presence at the following community events: Back to School Bash, Summer Reading Program, Halloween Trick or Treat, and one main community event (EX: Newton’s Iowa Speedway, Mount Pleasant’s Old Thrashers, Fort Madison’s Rodeo, etc.)
• Maintain and track calendar of events to share with operation team for reporting purposes.
• Sponsor and attend Senior Center events in each community
• Involvement with the local YMCA or other community center to promote the weight management program or other health services.
• Update employer accounts in EMR and tracking spreadsheet when new employers request services. Act as liaison between clinic staff and employers.
• Maintain renewed employer contracts.
• Analyzing results/data from marketing efforts.
• Host bi-monthly Marketing Committee meetings.
• Update company intranet monthly.
• Pull weekly reports and analyze patient feedback. Share with clinic managers and ensure proper follow-up is completed.
• Round at various locations to ensure promotional materials are published in the community (rack cards at hotels and Chamber of Commerce, flyers posted on community bulletin boards, etc.)
• Ensure interior marketing collateral and designs are up to date, correct, and in good condition.
• Maintain online digital presence through regular posting (at least 2-3x per week).
• Create monthly blog posts and publish on the website
• Monthly email blasts to the patient base
• Bi-monthly marketing text campaigns
• Maintain the website, make minor updates, and work with digital web agency to make major changes to the website.

BENEFITS:

• Health, Dental, Vision Insurance
• Short Term Disability
• Long Term Disability
• 401k Program
• PTO
• Employer covered Life Insurance Policy
• Employee Discount Program – Free visits to you and discounted care for your family!
• Annual Bonus Plan

Join Us in Creating a Healthier Tomorrow! Ready to be a catalyst for change and innovation? Join us in shaping the future of healthcare. It’s about more than just a job – it's about leaving a lasting impact on the way we approach healthcare in Iowa. We can’t wait to start this journey with you!

Equal Opportunity Statement:

QuickVisit is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age (40 and older), race (including discrimination on the basis of a person's hair texture or protective hairstyle commonly or historically associated with race, such as braids, locks, and twists), color, national origin, ancestry, religion, creed, sex, sexual orientation (including transgender status, gender identity or expression), pregnancy (including childbirth, lactation, and related medical conditions), physical or mental disability, genetic information (including testing and characteristics), marital status, AIDS/HIV status, veteran status, uniformed servicemember status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

Requirements

EDUCATION

• High school degree or equivalent
• Bachelor's degree in Marketing, Communications, or a business-related field preferred
• 1 year of relevant experience preferred