DIRECTOR OF MARKETING & EVENTS

12/23/2025

The Director of Marketing & Events will develop and execute marketing plans to support existing branches and new locations while managing company social media channels and overseeing website content. They will also plan and manage trade shows, customer events, and support local marketing efforts.

Working Hours

40 hours/week

Company Size

51-200 employees

Language

English

Visa Sponsorship

About The Company

CraneWorks is an award-winning global provider of quality lifting solutions. With dealerships across the United States representing the world’s top crane and heavy equipment brands, we sell more Manitex boom trucks and Cormach material handling and knuckle boom cranes than anyone in North America. Founded in 2002, CraneWorks operates nine facilities in the US, offering new and used sales, nationwide service, worldwide parts, and an extensive rental fleet to customers from a wide variety of industries. While our premium products and custom solutions are impressive, it’s our commitment to customer service that truly sets us apart. Contact us today to experience the CraneWorks difference! Each CraneWorks location provides regional expertise, with in-depth knowledge of the local marketplace and client needs. Our shops provide both new and used equipment, manufacturer-backed and trained service, extensive parts inventories for all makes, and a modern rental fleet. Whatever your immediate or long-term needs are, CraneWorks is your one-vendor solution. We serve multiple industries, including the energy sector, municipal and infrastructure construction, residential construction, foundations, precast, material handling, commercial lighting and signage, governmental, and utilities. Along with the traditional equipment segments, on a regional basis CraneWorks provides specific market expertise for fluids management and hydro-excavation, railway service, and aerial platform access equipment.

About the Role

Description

Develop and execute marketing plans to support existing branches and new locations
Research market trends and competitors to identify growth opportunities
Ensure consistent branding and messaging across all locations while allowing for regional needs
Drive lead generation for rentals, equipment sales, and service across all divisions
Manage company social media channels, including LinkedIn, Instagram, and Facebook
Oversee website content, SEO, digital advertising, and performance tracking
Guide the creation of marketing materials such as brochures, videos, and sales tools
Use internal systems to track customer engagement and marketing results
Plan and manage trade shows, open houses, and customer appreciation events
Support branch leaders and sales team with local marketing efforts
Plan, execute and attend internal, external and customer events at all locations
Assist HR and recruiting by promoting CraneWorks as a great place to work
Other duties as assigned

Travel Requirements:

Quarterly visits to company branches with overnight travel is expected
Attend customer, vendor, and company events as required in all locations

Requirements

8+ years of marketing experience, preferably in a multi-location or industrial business
Experience supporting company growth into new markets
Strong experience planning and managing industry events
Knowledge of digital marketing tools, CRM systems, and social media platforms
Willingness to travel to branch locations as needed
Excellent verbal and written communication skills
Organization skills and attention to detail
Strong background in marketing and branding
Experience in creating content for social media, shooting and editing videos and photos, copy marketing
Experience with graphic design software like Canva or Adobe Creative Suite
Experience with web management software such as Wordpress and Hubspot
Experience with SEO and Google Analytics
Demonstrated ability to create, implement and monitor budgets
Ability to manage multiple projects at once and work cross-functionally with multiple departments

Education:

Bachelor’s degree in Marketing, Communications, or related field

Key Skills

MarketingEvent PlanningDigital MarketingSocial Media ManagementSEOContent CreationGraphic DesignCRM SystemsBudget ManagementCommunication SkillsOrganization SkillsBrandingVideo EditingWeb ManagementMarket ResearchLead Generation