Sr. Director of Marketing - Hybrid Position

Description

• Establish and execute a comprehensive annual marketing strategy that is directly tied to overall corporate goals, ensuring profitable patient acquisition and sustained revenue growth across the multi-clinic network.
• Translate competitive, market, and patient insights into a defined framework, ensuring a cohesive and strong brand platform that establishes a clear competitive advantage.
• Be a Brand Builder with the ability to produce and deliver high-quality brand collateral across multiple media formats, including print, social, and video in collaboration with in-house resources and team membersOversee all Marketing channels (print, email, advertising, digital, radio, public relations, etc.) with emphasis on social media, paid search, local listings management and SEO.  
• Establish and manage all performance reporting, providing leadership with clear, actionable insights on marketing ROI and patient acquisition effectiveness.
• Lead and collaborate local marketing efforts in conjunction with Operations and local staff to ensure alignment between teams. Work collaboratively to develop messaging, tools, analysis, and collateral support to maximize local office marketing efforts.
• Function as primary lead for launching new services and products. This includes coordinating market analysis, defining value proposition, develop internal and patient-facing materials and collaborating with Operations and Clinica teams to ensure successful pilot testing and system wide rollout.  
• Investigate and report on dental market and competitor offers and services.
• Identify and assess customer opportunities using marketing best practices, by leveraging customer research and insights, to identify new customer experiences, services, and products.
• Work and lead cross-functional teams to generate and analyze key market and consumer insights to continue to progress and improved channel segmentation and tactical execution.
• Develop and manage an institutionalized marketing reporting function that can track, measure, and analyze performance around response rate, attribution, cost of acquisition, and ROI.
• Enhance Sales Force (Call Center) effectiveness through the development of product communications, marketing strategies, and sales collateral.

Requirements

• 7-10 years of multi-site retail, healthcare or DSO senior marketing leadership experience with a track record of innovative marketing programs that have demonstrated success in the marketplace.
• Business or Marketing-related degree or equivalent professional qualifications.
• Expert level knowledge on social media, paid search, local listings management and SEO.  
• Ability to compile and use data analytics to manage and optimize marketing spend across a multi-site platform.
• Expertise in building, executing, and measuring data-driven marketing programs across online and offline channels.
• Expertise in utilizing social and digital channels, as well as traditional media channels to engage consumers.
• Ability to grasp and understand business concepts and issues.
• Proven experience in customer and market research, with the ability to understand key customer and industry trends, along with ever changing market dynamics.
• Ability to understand and explain economic and business information, prepare and manage budgets, and make sound short-term and long-term investment decisions.
• Positive and collaborative management style working with cross-functional teams to achieve business goals.
• Creative thinker to think outside the box to become a market disrupter.
• Develops and leads initiatives that provide differentiation in customer experience and able to create and communicate a clear vision.
• Ability to travel as marketing programs are rolled out to ensure success and follow through.  
• Results-driven with the ability to plan, manage, and successful execute a marketing plan through a strong understanding of the levels creating business value.
• Exceptional written and verbal communication skills and executive presence.
• Experience working in mid-size company environment and desire to be hands-on and detail-oriented with a focus on growth and profitability.