Marketing Manager

Description

The Marketing Manager develops and implements strategies to promote the Company's products, overseeing campaign execution across various channels. Key responsibilities include market research, budget development and management, leading the Marketing team, setting performance KPIs, and reporting on results to align with business  goals and revenue targets. 

• Develop and implement a multi-channel marketing strategy, including digital, print, web, email, and paid media campaigns. 
• Develop and be accountable to a marketing budget that is appropriate to the market it serves. Budget for and develop ROI's on all furniture use opportunities. 
• Oversee the execution of marketing campaigns from start to finish, ensuring they align with agreed upon business messaging and objectives. 
• Lead the marketing team and manage relationships with external partners. 
• Oversee marketing timelines and resource allocation. 
• Conduct market research to understand treads, customer preferences, and the viability of products and services. 
• Set KPIs, track campaign performance, and report on revenue growth, profitability, and foot traffic results to senior leadership. 
• Work with other departments, such as sales and new product development, to ensure marketing efforts support overall business goals. 
• Ensure the company's messaging is consistent and effectively promotes the brand image to attract new customers and retain existing ones. 
• Collaborate with the leadership team to perpetuate the culture of hard work and family values. 
• Perform other duties as assigned. 

While these are the primary focus of this position, we believe strongly in teamwork and team members will be called upon to perform a variety of duties as a part of the their role with By the Yard. 

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position. 

Requirements

• Excellent interpersonal, communication (verbal and written), and detail oriented. 
• Excellent PC skills including Microsoft Office Suite. 
• Ability to work a typical retail based schedule including days, evenings, weekend and/or holiday hours, and travel occasionally. On call as needed to support events. 
• 3 to 5 years project management experience. 
• Strong analytical and creative skills to forecast trends and develop innovative campaigns. 
• Proficiency with digital marketing technologies, and a strong understanding of best practices in lead generation and optimization. 
• Excellent communication, project management, and organizational skills. 
• Budget management and financial planning skills. 
• Familiarity with marketing automation platforms and CRM software, such as HubSpot, is preferred. 
• Experience with website management and an understanding of design and production methodologies. 
• Occasionally lift and/or move up to 50 pounds, carrying and moving parts, materials, and product. 
• Familiarity with Adobe Suite and Constant Contact preferred but not required. 
• E-commerce experience is a plus. 

Since 1995, By the Yard has been creating outdoor furniture that stands the test of time. Our pieces are crafted in the Midwest using sustainable materials and built to be enjoyed for years to come. As a family-owned business, we believe in doing what is right for our customers, our team, and the environment. That means delivering quality you can count on, supporting a culture that values people, and taking care in everything we do. 

Benefits: 

• Medical, dental, vision insurance
• Company paid LTD and Life insurance
• Additional ancillary insurance options
• Paid Time Off
• Company discount
• 401k with company match
• Profit sharing