Question
Full-time
5-10

General Manager - Optical

1/4/2026

The General Manager is responsible for the overall success, sales, and profitability of the store, managing operations from financial performance to patient care. This role includes leading a team, ensuring exceptional service, and maintaining store standards.

Salary

44720 - 64916 USD

Working Hours

40 hours/week

Company Size

10,001+ employees

Language

English

Visa Sponsorship

No

About The Company
National Vision is one of the largest optical retail companies in the United States with over 1,200 stores in 38 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by providing eye care and eyewear for value-seeking and lower-income consumers. Retail brands include America’s Best, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers’ eye care needs.
About the Role

Company Description

America’s Best is part of National Vision, one of the largest optical retail companies in the United States. Each location is focused on treating every eye with the attention and expertise they deserve. America’s Best believes in great care, for every kind of eye. Because every eye deserves better.

For more details about America's Best, visit AmericasBest.com.

Job Description

See your leadership skills in focus!

As a General Manager, you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.

The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care.

You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

What You’ll Do

  • Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
  • Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
  • Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
  • Partner with the Doctor to ensure every patient receives the highest level of care.
  • Conduct store audits and uphold quality, merchandising, and service standards.
  • Maintain open communication with the District Manager and provide accurate reporting.
  • Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

  • Execute marketing, merchandising, and promotional initiatives according to brand standards.
  • Manage budgets, supplies, and inventory to meet financial goals.
  • Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
  • Lead by example — coaching your team toward sales and service excellence.
  • Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
  • Ensure compliance with company policies and maintain accurate associate files and records.

Qualifications

  • 5+ years of retail experience. Supervising experience preferred.
  • Knowledge of the optical industry is preferred.
  • Bachelor’s degree or equivalent experience preferred.
  • Proven ability to lead, coach, and build strong associate relationships.
  • Strong communication, organization, and problem-solving skills
  • Passion for providing exceptional customer service and driving sales.
  • Solid understanding of store operations and business performance.

Additional Information

We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future. 

Our Benefits Include:

  • Health & Dental Insurance
  • 401k retirement savings with company match and stock purchase plan
  • Flex Spending Account
  • Generous Paid Time Off & Company Holidays
  • Parental leave
  • Employee eyewear discount
  • Short- and Long-Term Disability
  • Life Insurance
  • College scholarship program

Focus on professional growth and long-term career fulfillment:

  • Training programs: Develop your skills and knowledge with our comprehensive training offerings.
  • Educational Courses: Gain access to courses that support both your personal and professional development.
  • Emphasis on internal promotions and career advancement so you have opportunities to grow with us long-term.

Join us today and see your future clearly!

We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

  • Salary Range: $44,720.00 - $64,916.80 per year
  • Key Skills
    LeadershipTeam ManagementCustomer ServiceSalesCoachingCommunicationOrganizationProblem SolvingInventory ManagementFinancial PerformanceTrainingMerchandisingRecruitmentComplianceQuality StandardsPatient Care
    Categories
    Management & LeadershipRetailCustomer Service & Support
    Benefits
    Health InsuranceDental Insurance401k Retirement SavingsStock Purchase PlanFlex Spending AccountPaid Time OffCompany HolidaysParental LeaveEmployee Eyewear DiscountShort-Term DisabilityLong-Term DisabilityLife InsuranceCollege Scholarship Program
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