Customer Marketing Manager - Global Travel Retail

Who are we?

From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, Ello and Mr Black, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating.

In Global Travel Retail (GTR), our brands meet consumers at some of life’s most exciting moments — airports, airlines, cruise ships and border stores — where discovery, indulgence and celebration converge. If you’re passionate about building brands at pace, turning strategy into standout execution, and delivering results in a truly global environment, this is your opportunity to make a meaningful impact.

What will your role be?

As Customer Marketing Manager – Global Travel Retail (ANZ), you will play a pivotal role in bringing Diageo’s brand strategies to life across the travel retail channel. Partnering closely with Commercial, Brand and Agency teams, you will translate strategy into high-impact customer activations that drive depletions, market share and rate of sale — both in-store and across digital EDGE touchpoints.

This is a hands-on, execution-focused role for someone who thrives in ambiguity, moves quickly from insight to action, and takes true ownership of performance. You’ll balance creativity with commercial rigour, ensuring every activation delivers against brand, shopper and financial objectives.

What does this role look like for you?

• Drive growth across channel by translating global and regional brand strategies into high-impact, customer-specific activation plans.

• Accelerate product turnover, market presence, and sales velocity through outstanding in-store and digital EDGE activations.

• Own launch excellence for innovations, limited editions and priority campaigns, ensuring flawless execution across all travel retail touchpoints.

• Improve return on investment by leading A&P scheduling, sequencing, and redistribution with a strong performance and value outlook.

• Co-lead commercial performance alongside Account Managers, taking shared accountability for delivering customer growth targets.

• Turn shopper and performance insights into action, optimising plans in-year to unlock incremental growth opportunities.

• Raise the bar on execution by influencing cross-functional teams and agencies to deliver on-time, on-brand and on-budget results.

What will you bring to the table?

• 5+ years demonstrated ability across Customer Marketing, Marketing, Retail or Commercial roles.

• A proven track record of owning and delivering customer-facing activations end-to-end.

• Strong experience managing A&P budgets, including planning, phasing and reallocation.

• Hands-on exposure to product launches, promotional calendars and in-store execution.

• Outstanding stakeholder management skills, with the ability to link strategy to execution.

• Strong commercial acumen, creativity and analytical capability.

• Demonstrated experience driving transformational change that unlocks mutual growth.

• High learning agility — comfortable in fast-paced environments and quick to adopt new ways of working.

Why Join Us?

Experience competitive perks, flexible work options, and become part of a diverse team that celebrates global success. At Diageo, we craft products that are central to celebrations worldwide. Our vibrant culture reflects this spirit as we work flexibly around life commitments while continuously striving for growth!

Commitment to Inclusion & Diversity:

Diageo champions diversity as a catalyst for innovation. We actively promote employment opportunities for people with disabilities, Aboriginal and Torres Strait Islanders, LGBTI communities, and other diverse groups. We ensure inclusivity through reasonable adjustments throughout our recruitment process.