Director of Social & Influencer Marketing

Helfy is a fast-growing startup in the medical/health-tech space. We’re expanding our global presence and building a powerful brand, and we’re looking for a creative, strategic, and hands-on leader to shape our social media and influencer ecosystem.

Helfy is a technology-driven group building the next generation of digital healthcare infrastructure. At the core of the group is DoktorABC, a leading telehealth marketplace operating across multiple international markets.

DoktorABC functions as an end-to-end telehealth marketplace, connecting:

• Patients seeking fast, convenient access to care
• Licensed doctors providing online consultations and prescriptions
• Pharmacies fulfilling prescriptions and OTC products
• Medication & OTC products, including regulated treatments
• Delivery partners ensuring fast, reliable home delivery

The platform seamlessly combines medical consultation, prescription handling, pharmacy fulfillment, and last-mile delivery into a single digital experience. Operating in regulated environments, DoktorABC enables millions of patients to receive treatment without queues, friction, or unnecessary in-person visits.

Responsibilities

• Develop and lead Helfy’s full social media strategy across all major platforms.
• Manage daily operations of social channels including TikTok, Instagram, Reddit, and YouTube.
• Build concepts, messaging, and creative directions that reflect Helfy’s brand and mission.
• Work closely with the studio team, photographers, and editors to produce high-quality content.
• Oversee uploading, organizing, and ensuring consistency of visual assets across platforms.
• Identify, recruit, and manage influencer partners — from outreach and negotiation to activation and performance tracking.
• Maintain ongoing communication and long-term relationships with influencers.
• Centralize and streamline all influencer-related operations into a structured, scalable system.
• Manage and mentor a Social Media Manager based in Germany.
• Stay updated on social media trends, competitor benchmarks, and emerging creator opportunities.

Requirements

• Minimum 4 years of experience in social media roles.
• At least 2 years of managerial experience, preferably in B2C companies.
• Deep understanding and hands-on experience with TikTok, Instagram, Reddit, and YouTube.
• Strong content creation sense — from ideation to execution.
• Experience running influencer campaigns, including negotiation and day-to-day communication.
• Highly organized, proactive, and comfortable managing multiple moving parts.
• Ability to work closely with studio and production teams.
• Strong English communication skills.
• German — strong advantage.