Senior Manager of Marketing (Clinical Decision Support Software)

Description

Job Summary:

The Senior Manager of Marketing – AI Clinical Decision Support (Imaging & Spine) oversees the go-to-market strategy, brand positioning, and marketing collateral creation for our AI-powered, FDA cleared, clinical decision support platform. The role has primary accountability for meeting Metrics Diagnostics' revenue growth objectives. 

The role has overall accountability to ensure all marketing initiatives remain strictly aligned with FDA-cleared labeling and claims frameworks.

Duties and Responsibilities:

Go-to-Market & Growth

• Own and execute GTM strategy for defined clinical and medico-legal segments      (initial focus: non-operative spine / PI).
• Translate product capabilities into clear, compliant, and compelling value propositions.
• Partner with sales to drive pipeline creation, conversion, and expansion.
• System owner for our Customer Relationship Management and Learning Management Systems.

Brand & Category Leadership

• Build a trusted brand in AI-enabled clinical decision support in spine care.
• Collaborate with KOL on the build-out of educational, certification, and credentialing programs that position the company as an authority in objective imaging-based assessment.
• Lead content strategy across digital, events, webinars, and industry forums.

Imaging & Workflow-Aware Marketing

• Develop messaging that reflects real-world imaging workflows, including PACS integration, image acquisition, and clinical interpretation.
• Engage imaging, spine care, and medico-legal stakeholders with language that resonates technically and clinically.

Regulatory-Aware Marketing Execution

• Operate within FDA-cleared labeling, claims libraries,      and promotional boundaries.
• Partner closely with QA/RA to ensure marketing compliance while maintaining speed and effectiveness.
• Help establish scalable, compliant marketing processes as the company grows.

Cross-Functional Leadership

• Collaborate with Product, Sales, Clinical, and Executive leadership.
• Inform product roadmap with market insights from clinicians, imaging partners, and customers.
• Support investor and board-level communications related to growth and positioning.

Requirements

EDUCATION AND EXPERIENCE:

Required

· 5–10+ years in healthcare marketing with demonstrated revenue impact.

· Direct experience with medical imaging, PACS, AI-enabled clinical software, or diagnostics.

· Strong understanding of MSK care delivery (spine experience strongly preferred).

· Proven ability to market in regulated healthcare environments (FDA-cleared devices or SaMD).

· Track record of building brand and demand in complex, multi-stakeholder markets.

· As a member of a small team that is aiming to make a significant impact, willingness to wear multiple hats from content leader through direct front-line stakeholder communication

Highly Preferred

· Familiarity with non-operative spine care (e.g., chiropractic, PT, MSK clinics).

· Experience marketing into Personal Injury, Workers’ Comp, or medico-legal workflows.

· Existing relationships within imaging, PACS vendors, IDTFs, or MSK networks.

· Experience scaling early-stage or growth-stage healthcare technology companies.

 SKILLS REQUIRED:

· Clear, differentiated market positioning within 6 months.

· Measurable contribution to pipeline growth and revenue.

· A compliant, scalable marketing engine aligned with FDA-cleared claims.

· Recognition of the company as a credible AI leader in spine/MSK imaging.