Social Media Manager

Description

 Looking to become a team member at a?top tier award winning?personal injury law firm?? 

• Are you both strategic AND tactical? 
• Do you have strong legal marketing instincts? 
• What is the difference in a social media presence and posting content, producing videos, and being visible? 

Great opportunity for the right person to fit the right seat! ?You will only be a fit if you exemplify our Core Values: 

• Committed?- fearless, driven, accountable, resilient 
• Mindful?– prudent, critical thinking, results oriented problem solvers 
• Agile?– continually improve, love to learn, flexible 
• Collaborative?– kind, authentic, FUN, team player who loves to win 

What's the role: 

Strategy & Ownership 

• Own the firm’s end-to-end social media strategy aligned with brand, growth, and intake goals 
• Define platform-specific strategies (Meta, Instagram, TikTok, YouTube, LinkedIn, Google Business Profile) 
• Establish and evolve content pillars (education, authority, trust, community, verdicts, FAQs, video-first storytelling, Spanish-language content where applicable) 
• Identify opportunities where social supports paid media, SEO, LSA, and intake conversion 

Hands-On Content Execution 

• Write, edit, and publish social content across platforms 
• Oversee and often directly create short-form video scripts, captions, hooks, and CTAs 
• Maintain and execute against a detailed content calendar 
• Collaborate with marketing team members, attorneys, intake leadership, videographers, and designers to ensure alignment with broader growth and client acquisition initiatives 
• Ensure tone, voice, and messaging consistency across all channels 

Community, Brand & Reputation Management 

• Actively monitor comments, DMs, and brand mentions 
• Respond appropriately or escalate to the CMO, intake, legal, or leadership when needed 
• Identify and mitigate reputational risks 
• Support review strategy and trust-building initiatives 
• Ensure client confidentiality and ethical compliance  

Analytics, Attribution & Reporting 

• Own social performance reporting—not just engagement, but business impact 
• Analyze performance by platform, content type, and campaign 
• Connect social efforts to broader KPIs such as traffic, lead influence, and intake quality 
• Present insights and recommendations to the CMO 
• Continuously test, learn, and optimize based on data 

Compliance & Legal Advertising Standards 

• Ensure all content complies with: 
• Colorado Rules of Professional Conduct 
• Legal advertising and ethical standards 
• Review content carefully to avoid guarantees, improper language, or confidentiality breaches 
• Serve as a gatekeeper for brand and compliance integrity 

Compensation & Benefits 

• $75,000–$100,000 annual salary 
• Competitive benefit package 
• Medical, dental, vision 
• 401(k) with match 
• Flexible Time Off (FTO) 
• Dog friendly campus 

We are serious about our Core Values and the what it takes to be successful in this role --- ONLY apply should you have these qualifications. 

Requirements

Required Qualifications

• 5–8+ years of social media management experience 
• Proven experience owning social strategy and execution 
• Experience working in a regulated industry (legal strongly preferred) 
• Strong writing, editing, and storytelling skills 
• Deep understanding of platform algorithms, trends, and content performance 
• Experience with short-form video and personality-driven content 
• High attention to detail and excellent judgment 
• Comfortable working with senior leadership and attorneys 

Preferred Qualifications 

• Personal injury or legal marketing experience 
• Spanish-language content experience 
• Experience collaborating closely with CMO, intake, or sales teams 
• Familiarity with attribution challenges in legal marketing 
• Experience with tools such as Sprout, Hootsuite, Later, Meta Business Suite, GA4, or similar