Marketing Assistant

Description

The Marketing Assistant supports digital marketing, social media, CRM, and community events to drive brand awareness and guest engagement across all locations. The position executes and tracks marketing campaigns, manages guest data and loyalty programs, and helps maintain a strong online presence through content creation and social engagement. It also plays a key role in store openings, local events, and franchise partner communication by coordinating logistics, sharing assets, and ensuring consistent execution. Ideal candidates are organized, collaborative, and thrive in fast-paced environments while juggling multiple projects and priorities.

Key Processes

• Digital Marketing & CRM
• Social Media Creation 
• Community Engagement and Events
• Franchise Partner Communications
• Marketing Operations 

Responsibilities:

• Support the scheduling, and execution of digital marketing campaigns across email, social, and paid media channels.
• Manage and update customer lists, segmentation, and loyalty offers within the CRM system.
• Track campaign performance and report on engagement metrics, conversions, and ROI.
• Assist in maintaining brand presence across digital platforms including the website, Google Business, and local listings.
• Help manage social media channels by scheduling posts, monitoring engagement, and responding to community interactions.
• Assist in creating photo, video, and written content that showcases menu items, promotions, and community engagement.
• Identify social trends, and engage with local influencers.
• Support the planning and production of store openings, community events, restaurant fundraisers, and local partnerships.
• Coordinate event logistics including staffing, materials, and promotional support.
• Capture and share event content for social and internal channels.
• Serve as a point of contact for franchise partners to share marketing updates, materials, and promotions.
• Assist in distributing marketing calendars, toolkits, and campaign guidelines.
• Support franchisee participation in loyalty programs, community events, and digital campaigns.
• Maintain marketing calendars, asset libraries, and vendor coordination for print and promotional materials.
• Collaborate with internal departments (operations, catering, and training) to provide communication and ensure consistent execution.

Requirements

• Professional in-person, phone and email etiquette.
• Thrives in high-stress environments. 
• Superb collaboration, presentation, and interpersonal skills.
• High standards and commitment to excellence with a passion for the industry and guest delight.
• Ability to build relationships internally, within the organization, and externally with guests.
• Effective communication skills and adaptable communication style for interacting with team members, upper management, guests and franchise partners. 
• Excellent project management skills with the ability to consistently meet established goals while balancing competing priorities and timelines