Consumer Insights Analyst

Our Consumer & Marketing Insights (CMI) Department enables clients to make data driven decisions to help them grow. And how do we do that? By listening to their needs, establishing research strategies, and providing them with relevant insights and recommendations, while keeping the time investment for our clients at a low level by supporting them in all their decision making.

In a nutshell, we are looking for a person that is passionate about all aspects of (market) research and throws themselves completely in performing a project from beginning to end. You understand what our clients require insights on and perform just the right analyses to deliver clear action points to them. You do so in collaboration with other team members throughout the company.

Your responsabilities :

• The main expected mission is about : running the project smoothly, from questionnaire development to answer the client need, define the target and quotas to fieldwork follow-ups, data weightings decisions, report template update or creation, coordination with report automation team if relevant,  analysing reports.
• Coordinating the involvement of the internal teams (Project Management, Marketing Science, Operation teams ...)
• Being a daily contact point with the client
• Lead client daily communications and meetings on the on-going projects.
• Have ownership and work in autonomy following the team-lead guidelines across each step of the project
  • Internal organization & planning: converting project milestones into effective timings for each internal teams involved (project management, data processing, scripting, marketing science, automation IT development …)
  • Client expectations & new queries: processing and/or structuring client feedback and challenges (from shifting a report delivery dates to providing dedicated focus or analysis on a hot topic for instance) regarding the project scope content, our expertise, and sales opportunities, with the support of the senior manager working with you on the project
  • Project execution & quality excellence at each stage of the project (questionnaire design & updates, material preparation, quotas formalization, data weighting, fieldwork structure adjustments, data processing tabulation design, data validation, report template preparation or updates, report automation running and parameters updates, report checking, report analysis, …and get ready to start step-in into client presentations)
• Evolve with the always transforming market research market
  • Develop the usage of genAI solutions both generic across the group and specifically designed per project
  • Taking initiative for facilitating processes and augmenting quality over the studies
  • Adapting to changing organizations and multi-country teams and experts

A little bit more about you

• A minimum of 1 year of experience in consumer research or custom research, quantitative research, with data usage, experience in working with questionnaires, client facing experience.
• Client facing positiveness and comfort, with clear and assertive communication (both verbally and in writing)
• Interest in ad’hoc methodologies (consumer, brand tracking, behavioral research, …)
• Multi-country projects is a plus
• Advanced Excel and PowerPoint usage and affinity
• Organizational skills to manage research projects, meeting deadlines and budgeted time
• Natural positiveness, openness, while being people-caring
• Eagerness to learn and to develop aptitude on advanced market research topics & projects
• Fluent in English and Dutch

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NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion