Field Marketing Manager

Description

OBJECTIVE:

Operating over 100 parks across the U.S., Kids Empire is establishing itself as the number one entertainment destination for families. As our brand and company continue to grow – 30+ openings planned in 2025, we are reorganizing our marketing department and seeking a creative and dynamic Field Marketing Manager to help us increase brand awareness and improve park performance.

The Field Marketing Manager will work closely with the VP of Marketing, Directors of Operations, and Regional Managers to manage Local Store Marketing. Key responsibilities include:

ESSENTIAL JOB FUNCTIONS:

• Field      Marketing Strategy:
  • Building       yearly marketing plans including activation concepts matching our       development goals, marketing priorities and campaigns.
  • Collaborating       with the operations team to build marketing calendars for existing and       upcoming parks to identify opportunities and be relevant in all local       markets.
  • Fostering       relationships with the marketing teams of our major real estate partners       to enhance awareness and traffic at their locations, including upcoming       parks.
• Activation      Execution:
  • Working       with the marketing team to ensure materials and campaigns are delivered       on-time.
  • Working       with the operations teams to ensure that event and campaigns are executed       on-brand and on-time.
• Local      Marketing Support:
  • The       Field Marketing Manager will be responsible for connecting the brand to       our local teams, providing guidance and support on how to deploy the       brand and marketing campaigns, while amplifying the operations teams       needs to the brand and marketing team.
  • The       Field Marketing Manager will also be the main point of contact for all       solicitations (PR, events, filming, etc.) to assess opportunity and       organize resources to take them.
  • They       will also ensure parks visibility and information accuracy on major       platforms (Maps, Yelp, etc.).
• Analytics      & Reporting:
  • Monitoring       performance to assess the efficiency and impact of local marketing       efforts.
  • Reporting       to VP of Marketing and VP of Operations to validate plans and budget. 

OTHER REQUIRED FUNCTIONS:

Education & Experience:

• Bachelor’s      degree in Marketing
• 3+      years of experience in retail field marketing, ideally in similar      industries, such as entertainment, attractions, kids’ concept or relevant      industries, such as restaurant, sports or other activities.
• Excellent      interpersonal skills.
• Strong      project management skills and the ability to handle multiple tasks      simultaneously.
• Ability      to analyze market trends and consumer behavior to optimize marketing      strategies.

Additional Requirements

• Hybrid      position: Open to in-office work with our VP in New York or remote work.
• Frequent      travel required to oversee the execution of local events or happenings.

EMPLOYEE’S STATEMENT OF UNDERSTANDING AND ACKNOWLEDGEMENT 

I have read and understand the job description for my position. I am able to perform all of the essential functions of this position. 

As an employee, I will strive to uphold the organization’s mission statement and core values. All employees are required to adhere to those values in all their interactions with customers and fellow employees. I also acknowledge that the company retains the right to adjust and rewrite the job description at any time without prior notice. 

My signature below constitutes my understanding of the requirements, essential functions, and duties of the position. I also understand that this job description does not alter the employment-at-will relationship.