Membership Director

Description

Bloc Fitness stands by the motto BE FIT. LIVE WELL. We strive to spread our mission within our community and positively impact on the overall health and well-being of others by offering a state-of-the-art fitness and wellness center. 

Bloc Fitness is a growing, community-driven gym built on high standards, meaningful relationships, and a commitment to doing things the right way. We are in an exciting phase of growth and refinement, creating opportunities for leaders who want to make a real impact in a small but ambitious business.

The Membership Director plays a key role in this growth by owning the member journey from first contact through long-term retention. This is an outcome-driven, part-time leadership role focused on execution, accountability, and measurable results rather than presence-based management. The right candidate will thrive in a fast-moving environment, take ownership of key metrics, and help shape the future of Bloc Fitness as the business continues to evolve.

Core Responsibilities

1. Membership Sales & Conversion

• Own lead management and follow-up process
• Ensure timely and professional response to all new inquiries
• Conduct or oversee tours and membership consultations
• Track and improve tour-to-member conversion rates
• Facilitate and oversee community engagement events (Approximately 1      per month) 

2. New Member Onboarding

• Oversee the onboarding process from sign-up through the first 90      days
• Ensure orientations are scheduled and completed in a timely manner
• Collaborate with coaching staff to deliver a consistent onboarding      experience

3. Retention & Member Experience

• Monitor membership retention and cancellation trends
• Implement proactive retention touchpoints and outreach
• Address escalated member concerns related to onboarding and      experience

4. Systems, Reporting & Accountability

• Maintain accurate membership data and reporting
• Track key performance indicators (KPIs) and share regular summaries      with leadership
• Ensure sales and onboarding systems and processes are followed      consistently

5. Cross-Functional Collaboration

• Collaborate with coaching and operations staff to support sales and      retention efforts
• Reinforce established standards and expectations
• Escalate issues or barriers to leadership as appropriate

Note: This role does not include direct staff supervision, scheduling authority, or disciplinary responsibility.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Lead response time
• Tour-to-member conversion rate
• Net membership growth
• 30/60/90-day retention metrics
• Accuracy and consistency of reporting

Performance is evaluated based on outcomes, not hours worked.

Benefits Overview: Eligible for 401k after 90 days of employment

Requirements

 Qualifications & SkillsRequired Qualifications

• Experience in membership sales, client success, or a similar role
• Strong communication and interpersonal skills
• Ability to manage priorities independently and meet deadlines
• Comfort working with data, metrics, and performance tracking
• Ability lift/load supplies for events up to 30lbs 

Preferred Qualifications

• Experience in fitness, wellness, or service-based industry
• Familiarity with CRM or membership management systems
• Proven ability to improve conversion or retention metrics

Professional Expectations

• Maintain a high level of professionalism in all interactions
• Demonstrate accountability and follow-through
• Accept feedback and implement changes promptly
• Adhere to company policies and standards