Director of Marketing and Communication

Description

Position Summary

The Director of Marketing & Communications is responsible for providing broad direction and management of the school’s comprehensive, integrated marketing program that supports the vision, mission, core values, and strategic goals of Saint Andrew’s Episcopal School. The program focuses on the school's competitive positioning in the marketplace through coordinated brand management, increased visibility and awareness, and enhancements to its image and reputation. The Director is responsible for the website, social media platforms, and e-communications, as well as planning, design, content, production, and distribution of all print and electronic materials and media that support the marketing communication needs of the school.

This position reports to the Chief Advancement Officer and is a Full-Time, Exempt, Salary position and is On-Site.

Key Responsibilities

• Serve as the steward of the school’s brand, ensuring all visual identity, messaging, and storytelling are consistent, compelling, and mission-aligned across all platforms.
• Lead and execute an integrated marketing and communications strategy that supports institutional priorities, enrollment growth, fundraising, and community engagement.
• Work closely with the Admissions and Development teams to plan and deliver strategic marketing initiatives that advance annual and long-term school goals.
• Oversee and edit all forward-facing communications to the school community, including newsletters, emails, website content, social media, programs, print materials, and campaign messaging.
• Produce and manage the school’s weekly newsletter and major written communications, ensuring clarity, tone, and alignment with brand standards.
• Serve as chief editor and project manager for the school’s annual magazine, overseeing editorial direction, writing, photography, graphic design, and print production.
• Manage the school’s website (Finalsite), including content updates, calendars, photography, and ongoing optimization to maximize engagement and usability.
• Oversee social media strategy and scheduling, ensuring consistent voice, visual quality, and effective storytelling across platforms.
• Lead creative content production, including photography and videography—writing scripts, coordinating talent, directing shoots, and overseeing editing to produce high-quality visual assets.
• Manage and coordinate external vendors, including photographers, videographers, printers, and a contracted graphic designer, ensuring timelines, quality, and budget alignment.
• Supervise the Marketing Associate, providing guidance, feedback, and project oversight.
• Develop, manage, and monitor marketing and advertising budgets, ensuring cost-effective use of resources.
• Maintain a school-wide communications calendar to ensure strategic timing, consistency, and impact of all messaging.
• Conduct and apply market research as appropriate to inform strategy and decision-making.
• Order and manage all school-branded merchandise and swag for departments and promotion.
• Support, promote, and attend key school events such as Open Houses, community events, and the Spring Gala, capturing content and ensuring strong promotional support.
• Stay current with best practices and trends in marketing, communications, and independent school advancement.

Benefits: 

• Kaiser, UHC Health plans with school contribution up to 90%, dependent coverage up to 25% 
• Guardian Dental, Vision, Life, Accident, Short/Long Term Disability, covered by school 
• Retirement 401K plan with school contribution of 6% 
• FSA (Flexible Spending Account for healthcare) with school match up to $1000 
• Additional FSA-Dependent Care, Specified Disease, Hospital Confinement, Whole Life available 
• Paid Vacation/Personal Days, paid Holidays, paid School Breaks, Sick Leave with rollover hours 
• Partial tuition remission is available  
• Years of service bonus 
• Paid professional development and continuing education 

Requirements

Skills and Experience

For this position, demonstrated excellent written and oral communication skills are required. The ideal candidate will be an enthusiastic and passionate self-starter. He or she will have at least a bachelor's degree in marketing, communications, print or electronic journalism, or the equivalent, as well as:

• A minimum of three years of marketing, communications, or public relations experience.
• Strong editorial judgment with the ability to oversee, edit, and elevate written content.
• Familiarity with website content management systems, website analytics tools, and inbound marketing tactics.
• Knowledge and/or experience in graphic design tools; familiarity with Adobe Creative Suite and Canva.
• Project management and financial skills, with the ability to handle multiple priorities and demands.
• Expertise in key digital media disciplines/tools with an understanding of integrated media campaigns and social media.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.

Skills and Characteristics: 

• Personal characteristics specific to this position 
• Desirable specific skills 
• Reading, writing, speaking, listening, basic mathematics 
• Desires a highly collaborative work environment  
• Values innovation and creativity 
• Growth mindset 
• Conflict resolution  
• Good sense of humor 

Equipment / Materials: 

• Apple/Mac and iOS environment with laptop and similar devices, and accessories? 
• Google Suite cloud applications 
• Integration of technology into marketing strategy, communications, presentations, and campus-facing initiatives
• Operate standard office equipment including copier, postage machine, laminator? 

Physical Requirements: 

• Ability to visually monitor the room and students? 
• Prolong standing up to and above 80% of time. Includes sitting, squatting, reaching, and kneeling.? 
• Climb stairs and navigate sloping terrain 
• Ability to move equipment/boxes and ability to lift up to 25lbs.? 

Work Environment: 

• Navigate 10 acres of land with multi surfaces, multi-level with transitions 
• Surfaces including wood, linoleum, grass, concrete, dirt, gravel.? 
• Sustain loud noises for a minimum of 50% of time depending on activities? 
• Sustain indoor artificial lighting for 80% of time or higher depending on activities, backlit monitors 
• Able to handle outdoor weather including bright sun to rain, and temperature from cold to hot