CRM Manager Malaysia Job - iGaming - Onsite, Old Klang Road, Kuala Lumpur

1/12/2026

The CRM Manager will lead the retention strategy and grow long-term value for high-value customers through lifecycle campaigns and customer insights. This role also involves training the CRM team and coordinating campaign delivery with various departments.

Working Hours

40 hours/week

Company Size

2-10 employees

Language

English

Visa Sponsorship

About The Company

SmartRecruitment.com is a global head-hunting agency with focus on iGaming and Crypto industry. Our key markets are Asia, Europe and Latin America. Since 2018 we have established a network of genuine relationships that allows us to source and find the qualitative experts quickly and cost-efficiently. With our team members being based in several different markets, we work internationally to help employers find their key people, and to guide candidates how to improve their career. Why work with SmartRecruitment.com? * Good track record, long lasting client relations * Strong business network who supports us * Aiming for the best match for both candidate and employer * Service-minded - WE ARE FAST, WE ARE ON IT! * High quality – thorough work processes * Passionate and a fun team to work with * We are not just a supplier, we are a partner “We deliver ethical recruitment partnerships - based on honesty, trust and integrity,” - Jonas Chrigstrom, Founder

About the Role

Location: Onsite, Old Klang Road, Kuala LumpurAbout the Role:We are hiring a CRM Manager to lead retention strategy and grow long-term value for high-value customers. You will lead customer retention and revenue growth through lifecycle campaigns, customer insights, and team performance. This role focuses on engagement optimisation and scaling successful CRM formulas across teams.Job Responsibilities:<ul><li>Build strong customer relationships through personalised communication and retention campaigns.</li><li>Leverage AI tools to analyse customer behaviour and optimise CRM workflows.</li><li>Train and develop the CRM team, improving execution quality and performance.</li><li>Coordinate campaign delivery with Product, Tech, Design, VIP, and Marketing teams.</li><li>Foster a knowledge-sharing culture.</li></ul>What This Role Offers<ul><li>Own the customer engagement strategy with direct revenue impact.</li><li>Freedom to test and optimise lifecycle campaigns.</li><li>Visibility to leadership through performance results.</li><li>Opportunity to scale successful CRM playbooks into new markets and teams.</li></ul>Must Have<ul><li>At least 2 years of managerial experience in CRM, Account Management, Luxury Customer Service, or Telesales.</li><li>Fluent in English, Mandarin, and Malay (spoken, written, and reading).</li><li>Strong analytical skills for retention and lifecycle behaviour.</li><li>Customer-focused, results-driven, and adaptable.</li><li>Able to turn strategy into clear execution.</li></ul>Nice to Have<ul><li>Experience scaling CRM playbooks into new teams or markets.</li><li>Familiarity with lifecycle or retention platforms.</li><li>Strong track record in campaign optimisation.</li></ul>Interested?If the position has caught your attention and you wish to apply, please upload your CV along with your contact info. If you want to know more about the position.<a target="_blank" href="https://www.smartrecruitment.com/">SmartRecruitment.com</a> is our responsible recruitment partner for this position, they are a consultancy firm within recruitment/head-hunting. <a target="_blank" href="https://www.smartrecruitment.com/">SmartRecruitment.com</a> support their clients in recruiting iGaming & Crypto experts globally.

Key Skills

CRM ManagementCustomer RetentionLifecycle CampaignsCustomer InsightsTeam PerformanceAnalytical SkillsPersonalised CommunicationCampaign OptimisationAI ToolsTrainingCollaborationEngagement OptimisationResults-DrivenAdaptabilityStrategy Execution