Senior Product Manager - Agentic Platform

A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else.

Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop. Automated, and done better than humans only.          

Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals.

You'll own our core production system - the AI that generates playable ads for our clients. Your mission: increase throughput, improve quality, and reduce the human effort required to go from idea to shipped creative. This is a systems PM role. You'll be designing workflows, optimizing pipelines, and defining how AI agents behave in ambiguous situations. The work is technical, operational, and high-impact - every improvement you ship directly affects our ability to deliver for clients.

Responsibilities

You will:

• Own the roadmap for our core production system
• Ship features that increase output quality and speed
• Define product behavior for agentic AI (what happens when requests are ambiguous, how to handle errors gracefully, how to surface progress)
• Work closely with engineering, ops, and the team that operates the system daily
• Identify bottlenecks and friction points across the production pipeline and eliminate them
• Have direct impact on revenue and client outcomes
• Work with a team that values speed, honesty, and winning

You Are someone who:

• Is AI-native. You use AI tools in your daily work. You understand evals and can convey product taste through data. You follow model releases like others follow sports.
• A Systems thinker. You're drawn to workflows, automation, state management, and error handling. You find "how do we make this 10x faster" more interesting than "what color should this button be."
• Ships fast. You make decisions at 70% certainty. You'd rather learn from a wrong decision than wait for perfect information. You're allergic to process theater.
• Leads with substance. Sharp thinking, clear communication, no bullshit. You can walk into a room of smart people and earn their respect through the quality of your ideas.
• Curious and direct. You dig deep, ask hard questions, and say "I don't know" when you don't.

Requirements

• 5+ years in product management roles
• Experience shipping technical or B2B products (not just consumer apps)
• Experience shipping LLM/Agentic based products
• Track record of working closely with engineering teams on complex systems
• Strong analytical skills — comfortable with data, metrics, and defining success criteria
• Excellent written and verbal communication in English
• Mobile gaming or user acquisition background - Advantage
• You actually play games - Advantage