Digital Marketing Operations Manager

Description

About the Company

We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food & beverage brands across both B2B and B2C.

Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas, among others. Beyond brand ownership, we operate as a full-service operating company offering:

• Contract manufacturing and coffee roasting
• Global importing and sourcing
• Private label program development
• Branding and packaging services
• Fulfillment operations
• Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)

We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office. This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food & beverage portfolio company.

Corporate Purpose
To build, scale, and support the next generation of craft-driven food & beverage brands while attracting partners, talent, retailers, producers, and B2B customers.

Corporate Vision
Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.

Corporate Mission
Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food & beverage brands without compromising what makes them special.

Our Culture & Expectations

We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments.

Across all roles, ideal candidates demonstrate the following behaviors and mindset:

• High ownership and accountability      — you take initiative, follow through, and hold yourself to high standards
• Results-oriented with urgency      — you move work forward, prioritize impact, and consistently raise the bar
• Proactive and assertive      — you speak up, solve problems, and don’t wait to be told what to do
• Collaborative and low-ego      — you work effectively across teams with positive intent and minimal drama
• Positive energy and professionalism      — how you show up matters as much as what you deliver
• Resourceful problem solvers      — you figure things out and adapt quickly
• Committed to growth and continuous improvement      — you actively seek feedback, learning, and better ways to work
• Culture builders — you      contribute to a healthy, high-trust, high-performance environment

We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.

These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week, with the potential for up to two days per week based on performance, role responsibilities, and business needs.

About the Position

The Digital Marketing Operations Manager is responsible for driving scalable, data-driven digital growth for Paris Brothers across demand generation, eCommerce, and customer lifecycle marketing. This role owns the operational execution, measurement, and optimization of digital marketing programs across owned and paid channels, ensuring alignment between brand, revenue, and customer experience objectives.

The position partners closely with Marketing, Sales, eCommerce, and Analytics stakeholders to translate strategy into high-performing campaigns, manage marketing technology and data workflows, and continuously optimize performance through rigorous analytics and testing. Success in this role is defined by measurable improvements in lead quality, conversion rates, customer retention, and return on marketing investment.

ESSENTIAL DUTIES & RESPONSIBILITIES

The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.

1. Drive profitable sales growth across eCommerce channels (Shopify, Amazon, Bottomless, Syndigo, TikTok, and others) by providing strategic and tactical leadership to external agency partners

2. Provide strategic and tactical leadership to paid media across SEO, SEM, GEO, paid social, marketplaces, and digital display, including structured testing to assess incrementality and true performance

3. Own measurement and attribution frameworks to assess incrementality, CAC efficiency, and channel performance, including test design and performance evaluation

4. Own analytics, dashboards, and reporting (CAC, CLV, funnel performance, CRM insights)

5. Oversee website development and optimization, including UX, CMS updates, Shopify experience, CRO initiatives, and website refreshes

6. Partner cross-functionally to ensure customer acquisition funnels and omnichannel journeys are optimized for conversion and engagement

7. Own Email and SMS strategy and execution: opt-in growth, lifecycle and nurture campaigns, segmentation, A/B testing, and compliant acquisition strategies

8. Lead customer acquisition planning, execution, testing, and optimization across digital, social, mobile, experiential, and partner channels

9. Identify and evaluate emerging platforms, partners, and growth opportunities

10. Evolve audience growth strategy through deep analysis of customer segments and media behaviors

11. Partner with the VP Marketing to develop personas, customer demographics, and priority target segments

12. Performs other duties as assigned.

SUPERVISORY RESPONSIBILITIES

· This position has vendor oversight supervisory responsibilities.

FISCAL RESPONSIBILITY 

· Position has fiscal responsibilities.

MINIMUM QUALIFICATIONS

Required Education and Experience

· B.S. or M.S. in Marketing, Business, or a related field.

· Seven (7) to twelve (12) years of experience in digital marketing, performance marketing, growth marketing, or eCommerce roles.

· Demonstrated success driving measurable eCommerce or digital revenue growth

· Experience owning or heavily influencing website UX, conversion optimization, and CMS platforms (Shopify preferred)

· Experience managing agencies and external partners with clear accountability for results

· Proven experience in analytics-driven decision-making and experimentation

· Experience supporting multi-brand or multi-channel environments

Required Licenses or Certifications

· N/A

COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES

Knowledge of:

· Deep knowledge of paid media, lifecycle marketing, attribution models, and digital analytics

Skill in:

· Strong analytical skills with the ability to translate data into actionable insights

· Proficiency with analytics tools, dashboards, and CRM systems

· Strong organizational skills with the ability to manage multiple initiatives simultaneously

Ability to:

· Design and evaluate structured tests and experiments

· Collaborate effectively with marketing, sales, creative, and agency partners

POSITION TYPE AND EXPECTED HOURS OF WORK

· May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.

· Monday through Friday 8am until 5pm

· Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects 

TRAVEL 

· Occasional travel within the metropolitan area will be required.

· Occasional travel outside the metropolitan area may be required.

WORKING CONDITIONS & PHYSICAL DEMANDS

· This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.

· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS INCLUDE:

- Medical Insurance

- Dental Insurance

- Vision Insurance

- Health Savings Account (HSA)

- Life Insurance

- Short-Term Disability

- Long-Term Disability

- 401(k) w/company matching

- Paid Time Off (PTO)

- Paid Holidays

EEO STATEMENT

· Paris Brother Inc. is an equal-opportunity employer and a drug free workplace. Candidates will be required to complete a drug screen and successful background check post offer.