Regional Site Merchandising Lead

In Digital Direct Sales (DDS), our purpose is to earn fans and drive growth by building emotional connections to delight and empower everyone. We engage with consumers globally throughout their shopping journeys, navigating digital visits across direct channels in Gaming, Windows, M365, and Surface. We strategize and implement plans for customer engagement and economic growth. As a member of our team, you’ll help grow a multi-billion-dollar business, chart new areas of innovation, and impact billions of lives around the world. You will also be part of a culture centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in DDS. Join our global merchandising team to enhance customer experience and boost revenue!

As Regional Site Merchandising Lead, you oversee planning and executing ecommerce strategies and initiatives for Microsoft Digital Store sites in Asia. You will lead the site merchandising function, an outsourced team and vendors responsible for optimizing the end-to-end online site experience, implementing site merchandising, promotions, testing & optimization, cross-selling & upselling and conversion aligned to overall product category strategies and regional priorities. You will work in close partnership with Asia site merchandisers, global, regional and local teams to optimize selling and execution of compelling marketing, storytelling, offers, updates and product launches. You will develop and share deep business and customer insights to inform Microsoft Digital Store strategy and tactics and buying pages optimization efforts. 

• Lead Site Marketing and Online Merchandising for Microsoft Store Sites - Align with Regional Digital Store Leads, Regional Go-To-Market (GTM)
•  Lead, Integrated Marketing Communications partners and regional category management on business goals and key priorities.
• Define the ecommerce strategy and priorities and illuminate the Digital Store’s business priorities, customer value proposition, simplifies customer journeys & enhances product storytelling.
• Create a comprehensive plan for site merchandising for all products sold online.
• Manage outsourced team and vendor team of site merchandisers, aligning their efforts and priorities to business targets and site key performance indicators.
• Drive growth against key web performance metrics and indicators, such as conversion rates, average order value, attach, etc. to meet unit, revenue & contribution margin targets and customer satisfaction metrics.
• Continuously work with regional and global partners to improve the customer online experience though customer journey audits and optimization actions.
• Contribute experimentation and personalization strategies, capability development and successful implementation together with Asia and global stakeholders.
• Build strong cross-functional engagement & priority alignment with the Regional Production Operations team.
• Find and implement process improvement opportunities to increase efficiencies with campaigns, promotions, product launches & lifecycle management and sales optimization activities.
• Provide input into online marketing to ensure Store campaigns, offers, product roadmap, etc. are consistent across marketing channels and online.
• Partner with local and corporate category teams and marketing teams to drive online marketing roadmap and develop deep business & customer insights.
• Provide insights and input global features, capability and platform improvements partnering with rest of Site Merchandising team, Planning and Engineering.
• Drive operational, tool and process improvements with key stakeholders, incl. Production Operations and Operations Program Management.
• Drive with analytics, deliver insights and upside. - Use a data-driven approach to merchandising for driving sales and customer satisfaction.
• Drive Asia Site Merchandising RoB reporting (WBRs, MBRs, Newsletter).
• Build a culture and practice of testing and optimization to drive gains in performance.
• Use data, insights, and Voice of Customer (VoC) feedback to improve product value proposition messaging and discoverability.
• Deliver market insights to Microsoft Store stakeholders and leadership to help inform global online strategies.
• Share best practices and key learning with Worldwide Site Merchandising peers and business partners. 

Required/minimum qualifications

• Bachelor's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field
• 6+ years experience in ecommerce, experience in analytics, data science, marketing and business-related roles is beneficial 
• Master's Degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or related field AND 5+ years experience in ecommerce, experience in analytics, data science, marketing and business-related roles is beneficial 

What you bring to the role:

• Proven thought leadership and results in ecommerce business, particularly on a site merchandising role, for consumer and SMB (small and midsize business) products and services.
• A deep understanding of digital & ecommerce marketing and sales, both current and emerging tactics, with the ability to translate them into successful program execution.
• Quantitative skills with experience working with web reporting and analytics, sales data, and analysis with strong business acumen/storytelling.
• Ability to manage relationships with multiple stakeholders in market and corporate teams to secure support for Microsoft Store initiatives, promotions, and marketing plans.
• An ability to manage relationships with peers worldwide to leverage campaign activities as appropriate from other countries, as well as drive global integration and adoption of marketing & merchandising guidance.
• Deep expertise in driving strategies, distilling insights, and establishing best practices from merchandising testing and optimization.
• Excellent communication skills tailored for audience and context.
• Very strong organizational skills, project management skills and attention to detail and ability to manage multiple timelines and sets of priorities.
• An entrepreneurial spirit that is passionate about building businesses within a fast-paced environment, while changing the way customers perceive our brand and our products.
• A character that exemplifies Microsoft values including integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect 

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.