Question
5-10

Outside Sales - bproauto Aftermarket Parts (MI/IN)

1/15/2026

The Territory Sales Representative is responsible for increasing sales and loyalty of bproauto parts within various automotive sectors. This includes conducting sales visits, generating new accounts, and fostering strong relationships with customers.

Working Hours

40 hours/week

Company Size

2-10 employees

Language

English

Visa Sponsorship

No

About The Company
We ramp new hires to productivity faster and save people leaders over 20 hours per new hire. And ultimately help their employees feel like they belong — wherever they're working. Helm makes it easy to onboard new hires right in Slack. We facilitate their warm welcome, guide them through the onboarding checklist, and connect them with key teammates, an onboarding buddy, and resources. We automatically spark employee connections, helping your new hires feel at home from day 1. Helm enables authentic connections during onboarding in growing, remote-first, and distributed workplaces. Our people wiki automatically organizes these connections during new hire onboarding: new hire warm welcome, new hire introductions, answering logistical questions, and finding point people. We work with organizations that care about employee experience — who are aligned and intentional about their culture. The most successful organizations embrace connections by making space for them to happen.
About the Role

Description

Helm is actively seeking aftermarket sales professionals in the automotive parts industry. As a Territory Sales Representative with Helm's bproauto parts division, you will be responsible for growing the sales, penetration, and loyalty of bproauto parts within CDJR dealerships, auto repair shops, national and major accounts as well as warehouse parts distributors in your assigned territory.


Responsibilities include the following:

  • Increase sales, loyalty, and utilization of bproauto parts to achieve revenue goals.
  • Automotive aftermarket outside parts sales experience preferred
  • Represent and develop the bproauto brand to new and existing OE dealerships, auto repair shops, national and major accounts, and warehouse distributors to conquest sales from existing suppliers.
  • Conduct sales visits alone or with representatives from the OE dealership or warehouse distributors.
  • Generate new wholesale accounts by networking, cold calling, market research, etc.
  • Routinely interact face-to-face with OE dealerships, auto repair facilities, national and major accounts, and warehouse auto parts distributors to foster strong relationships, customer satisfaction, and purchase loyalty.
  • Consult with all levels of dealership management to increase utilization of bproauto parts on customer and internal (used) vehicles.
  • Coach and train dealership employees on bproauto parts feature and benefits.
  • Coordinate with dealer parts managers to maintain appropriate inventory to facilitate retail, internal, and wholesale sales goals.
  • Utilize Salesforce/ equivalent software to log all contacts and interactions.
  • Provide feedback to bproauto corporate team regarding product, pricing, and incentive opportunities to increase sales.

Requirements

  • 90% daily travel with some overnight travel required depending on assigned market.
  • College degree preferred, but not required.
  • A minimum of 5 years of relevant experience is strongly preferred.
  • Aftermarket or dealership account management.
  • Brand and product representation / training.
  • Ability to develop relationships with independent repair facilities
  • Sales/Relationship Building

Required Competencies:

  • Proficient computer skills including Microsoft Office, Email and Web
  • Strong organizational skills and attention to detail
  • Effective project management skills
  • Effective communication skills both written and verbal
  • Sense of urgency
  • Outstanding customer service skills

Helm is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Key Skills
SalesAutomotive AftermarketRelationship BuildingCustomer ServiceProject ManagementCommunicationNetworkingCold CallingMarket ResearchInventory ManagementTrainingConsultationSalesforceOrganizational SkillsAttention to DetailSense of Urgency
Categories
SalesTransportationCustomer Service & Support
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