Digital Copywriter

Description

At Bestway USA, our passions and innovations come to life thanks to the people who work here. We value diversity and believe that different backgrounds, ideas, and perspectives help us spread happiness and create a culture of positivity. We embrace flexibility and many of our positions offer a hybrid work-from-home schedule. Bestway USA was selected as one of the top companies to work for in Arizona for 5 consecutive years, most recently in 2025! We generously start all employees with at least 20 days of paid time off annually and at least 14 paid holidays. We are a hard-working, casual, dog-friendly company (yes, your polite and playful pup is always welcome at our office!). We invest in our employees' - and their families - health; we believe this is part of your total compensation, so we strive to keep employee costs low and contribute thousands each year to every plan's premium. Our Core Values of Respect, Recognition, Accountability, Leadership, and Communication guide our decision making, how we engage with others, and how we lead our teams. 

The Digital Copywriter is a sharp, creative and talented writer who excels at crafting customer-centric DTC digital content ranging from promotional emails and ads to web copy, online storytelling, B2B marketing copy and FAQs all embodying Bestway’s brand voice and identity. Adaptable, coachable and eager to learn about and share Bestway’s vast array of outdoor recreational items, indoor products for relaxation and our desire to make a difference, this writer is continually in step with the latest digital copywriting trends to bring fresh, fun concepts to life for Bestway’s audience.

Essential Job Functions: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Strategically and creatively produce consistent, attention-grabbing brand messaging across all digital channels and mediums such as website copy, banner ads and consumer emails
• Seamlessly and succinctly write A+ content for B2B retail partnerships that are aligned with brand style, voice and tone for the featured products
• Contribute to content marketing efforts by writing articles for Bestway’s blog on bestwayusa.com
• Adhere to AP Style, Bestway’s Brand Story & Voice Guide and Style Book in all digital projects
• Collaborate with U.S. and Global team members across all departments – from Marketing and Ecommerce to Product Development and Customer Service
• Audit content throughout the year for consistency and additional style improvements
• Support proofreading and editing efforts across content based on AP Style and Bestway’s Style Book. Consider copyright laws such as registered and trademarked symbols
• Write and contribute benefits-driven product content for sales tools, promotional catalogs and packaging, as needed

Requirements

Competencies: 

• Comfortable utilizing SEO tools (such as Semrush)
• Impeccable attention to detail and cares deeply about accuracy and adhering to B2B copy requirements
• Well-organized; able to balance multiple projects quickly and efficiently
• Passionate, creative storyteller with a knack for bringing ideas to life
• Entrepreneurial mindset and comfortable with a fast-paced, highly interactive environment
• Team player with strong communication and interpersonal skills
• Self-starter who proactively completes projects while bringing innovative ideas to the      team to elevate the Bestway brand in the digital space
• Embraces change and creates effective solutions; drives action when needed
• Detail- and action-oriented with a “can-do” attitude who embraces “how can we” thinking
• Comfortable presenting to, directly communicating with and receiving constructive      feedback from senior leadership
• Desire to be a brand advocate for Bestway, fully versed in our products and able to effectively speak to them with a comprehensive understanding
• Sharp focus on the consumer or retailer, so that all product communication is as      clear and impactful as possible
• Desire to grow and continually learn

Required Education and Experience:

• Three to five years' experience of in-house corporate or agency product copywriting required
• Proficiency in AP style writing and experience maintaining brand copy standards      required
• Bachelor’s degree in English, Marketing or Journalism & Mass Communication      preferred
• Copywriting experience for both DTC and B2B preferred
• Experience with the Klaviyo email platform preferred
• Microsoft Office proficiency including, but not limited to: Teams, Microsoft Word, SharePoint, Excel
• Experience writing A+ content for B2B entities
• Experience with Figma is a plus
• Experience with Shopify is a plus

Bestway (USA) Inc. is proud to be an Equal Opportunity Employer. All employment decisions at Bestway will be based on merit, qualifications, and abilities. We do not discriminate upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.