Executive-Marketing, Local Store Marketing
1/16/2026
The role focuses on improving store performance through customized local marketing strategies tailored to different clusters. Responsibilities include developing promotional activities, monitoring campaign results, and analyzing market trends.
Working Hours
40 hours/week
Company Size
10,001+ employees
Language
English
Visa Sponsorship
No
Company Description
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.
Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.
If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you
Job Description
This function aims to improve our selected store performance execution. Responsible for customized Local marketing with different development of Cluster (e.g. Urban, Rural, Tourist) with specific calendars and programs; including areas such as promotions, and events.
Owns, develops, coordinates and cascades in-store promotional activities, in-store program, and execution to other parties.
Monitors results of campaign/program and ensure excellence execution.
Deal and work closely with related parties both internal and external.
Monitor market retail trend and competitors to identify opportunities and learning analysis.
Qualifications
Bachelor’s degree in business administration, Science, Data Analytics and or related fields
Experience in Retail Operations / Retail Marketing/ Sale and Commercial is a plus.
Strong business acumen.
Persuasive but collaborative working attitude.
Proven ability to Analytic data
Strong influencing skills essential.
Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.
Strong presentation skills with English proficiency.
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