Digital & Performance Marketing Specialist

Softpers Interactive is a full service IT Company that synchronizes people, processes, and technology in the smartest way possible. Our global clientele ranges from startups to SMBs to fortune 50 companies and we not only help them grow but also make sure that the implementation of our technology solutions is seamless, pain-free and result driven. 

We're looking for a Digital & Performance Marketing Specialist to own and execute our marketing efforts. You'll be responsible for driving qualified leads, building our online presence, and running data-driven campaigns that deliver measurable results. This is a hands-on role where you'll manage everything from paid ads to content strategy.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Manage ad budgets and ensure strong ROI on all performance campaigns
• Track, analyze, and report on campaign performance using GA4 and other analytics tools
• Develop and execute strategies to generate B2B leads from international markets
• Create compelling ad copy, landing pages, and marketing collateral
• Manage and grow our presence on LinkedIn and other relevant platforms
• Implement and maintain conversion tracking, UTM parameters, and attribution models
• Collaborate with the sales and content teams to align marketing with business goals
• Stay updated on digital marketing trends, tools, and best practices
• Support marketing efforts for client projects when needed

Requirements

• 2-4 years of experience in digital/performance marketing
• Proven track record of running successful paid campaigns (Google, LinkedIn, Meta)
• Strong understanding of B2B marketing and lead generation
• Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking
• Ability to write clear, persuasive ad copy and marketing content
• An analytical mindset with the ability to interpret data and make decisions
• Excellent communication skills in English
• Self-starter who can work independently and take ownership

Good to Have

• Experience marketing software development or IT services
• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)
• Basic understanding of SEO and content marketing
• Experience with CRM systems
• Knowledge of AI/tech industry trends

What We Offer

• Competitive salary of PKR 110,000 per month
• Opportunity to work on diverse projects across multiple industries
• Exposure to modern technologies and AI-driven development
• Mentorship from experienced developers
• Growth-oriented environment with learning opportunities

Timing: 11 AM - 8 PM