Question
2-5

General Manager

1/16/2026

The General Manager is responsible for driving sales, membership growth, and team development within their club. They will oversee daily operations, ensure high service standards, and implement marketing initiatives.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

No

About The Company
Grand Fitness Partners is a franchise division of Planet Fitness, founded in 2010 by David Bidwell and Scott Linsky, and is is one of the fastest growing franchisees in the Planet Fitness system. Grand Fitness Partners recently partnered with private equity firm, HGGC, in November 2021 to accelerate growth and expand the franchise’s footprint. Grand Fitness Partners has 79 locations across South Florida, Central California, and parts of New Jersey and Virginia. With a strategy centered on health & wellness, the franchise strives to achieve Planet Fitness’ mission to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment. With more than 2,600 locations, Planet Fitness (NYSE: PLNT) is one of the largest and most popular fitness chains in the world. Planet Fitness possesses a highly recognized brand in the high-value, low-price segment of the market. Its core mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which it calls the Judgement Free Zone®. Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Grand Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver’s license number) as part of the initial application process.
About the Role

Description

Grand Fitness Partners (GFP) is a leading Planet Fitness franchise, operating 90+ locations across South Florida, California, Northern New Jersey (including Pennsylvania), and Virginia, serving over 600K members. 

Focused on health and wellness, GFP delivers high-quality, accessible fitness experiences in a welcoming and non-intimidating environment. 


The General Manager (GM) is responsible for driving sales, membership growth, and team development within their club. This role requires strong leadership, problem-solving, and decision-making skills to maintain operational excellence and uphold Planet Fitness standards. 


The GM will execute marketing promotions, operational processes, and initiatives to achieve club service, development, and business objectives. Success in this role requires agility, a results-driven mindset, and the ability to respond proactively to dynamic business needs.


Key Responsibilities

Club Management (50%)

  •  Foster a welcoming atmosphere for all members, prospective members, and guests while ensuring staff uphold superior customer service standards. 
  •  Delegate responsibilities to staff and enforce all Planet Fitness policies and procedures. 
  •  Support facilities maintenance and promptly address operational challenges as they arise. 
  •  Oversee daily operations to ensure high service and operational standards. 
  •  Promote a safe and healthy environment for members and staff. 
  •  Drive membership growth and retention through customer engagement and outreach. 
  •  Monitor club cleanliness and safety, addressing concerns proactively. 
  •  Utilize system technology (DataTrak) for operational efficiency. 

Team leadership & Development (25%)

  •  Implement and oversee Individual Development Plans (IDPs) and Performance Improvement Plans (PIPs) for Shift Leaders and team members. 
  •  Lead, coach, and develop team members to achieve club goals. 
  •  Recruit, onboard, and train high-performing employees. 
  •  Reinforce training programs to ensure team competency and service excellence. 

Financial Management (20%)

  •  Analyze and manage key financial components, including KPI reporting, P&Ls, and budgets. 
  •  Develop and oversee scheduling in alignment with labor models to ensure payroll compliance. 
  •  Manage operational expenses through accurate inventory management and procurement. 
  •  Accurately execute retail transactions and drive sales initiatives. 

Marketing (5%)

  •  Partner with Field Marketing Specialists to implement local marketing initiatives. 
  •  Plan and execute in-club promotions and special offers to drive growth.

Requirements

Requirements

  •  Proven experience leading a team, preferably in fitness, hospitality, or retail industries. 
  •  Strong leadership, coaching, and team development skills. 
  •  Effective problem-solving and decision-making abilities. 
  •  Strong communication and interpersonal skills. 
  •  Ability to thrive in a fast-paced, customer-focused environment. 
  •  Must be at least 18 years old. 
  •  Willing to obtain CPR/AED Certification (training provided by Planet Fitness). 
  •  Ability to lift up to 50 pounds. 
  •  Ability to stand and walk for extended periods. 
  •  Willingness to work with cleaning chemicals and materials. 

Tools, Systems & Equipment Used

  •  ABC, FRM, Power BI, Yoobic, facilities ticketing system, and Microsoft Suite. 
  •  Availability to work extended hours, weekends, and late evenings as needed.  
  •  Must have reliable transportation

This role is subject to successful completion of a background check, after offer acceptance. All background screens will be conducted in accordance with applicable federal, state and local laws.

Key Skills
LeadershipProblem-SolvingDecision-MakingCustomer ServiceTeam DevelopmentFinancial ManagementMarketingOperational ExcellenceCommunicationInterpersonal SkillsSalesRecruitmentTrainingData AnalysisInventory ManagementSafety
Categories
Management & LeadershipCustomer Service & SupportSalesMarketingHospitality
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