Pop-Up Strategy Contributor – Email Growth (Volunteer)

Pop-Up Strategy Contributor – Email Growth (Volunteer)

Note: This is a remote, part-time volunteer position. Please do not apply if you are only seeking paid employment.

Bring creative, data-informed ideas to help grow our email list and deepen engagement.

We’re looking for a Pop-Up Strategy Contributor to explore and test creative ways to increase email signups. You don’t need to be a full-time UX expert or growth designer — just someone with ideas, curiosity, and a sense of how people behave online.

Who We Are

WhoWhatWhy is a nonprofit investigative news organization producing deep-dive journalism on the most pressing issues of our time. We’re powered by skilled volunteers and a small core staff — from students to seasoned pros — who believe in ethical, independent journalism free from corporate or political influence.

About the Role

As a Pop-Up Strategy Contributor, you’ll:

• Research and report on best practices from other organizations
   
• Help brainstorm different pop-up types (exit intent, time-delay, scroll-based, etc.)
   
• Suggest designs, copy, and timing ideas based on user behavior
   
• Work with Rick Gregory and the team to test early versions and refine approaches
   
• Help develop a playbook or checklist of what works best
   

What We’re Looking For

• Interest in user behavior, design thinking, and audience psychology
   
• Curiosity about how digital engagement tools work (no coding needed!)
   
• Some familiarity with pop-ups, email signup flows, or UX trends
   
• Creative thinker who’s also comfortable working with feedback and iteration
   
• Bonus if you’ve worked in growth, digital marketing, or conversion design — but not required
   

What You’ll Gain

• Hands-on experience contributing to digital engagement strategy
   
• Collaboration with a forward-thinking team working at the intersection of design and journalism
   
• Flexible, remote schedule that works with your availability
   
• A chance to test creative ideas and learn from what works
   

Commitment

We ask for a commitment of 5–7 hours per week and a minimum of 6 months. Schedules are flexible and designed around collaboration and experimentation.

How to Apply

Please send:

• Your resume or relevant experience
   
• A few sentences explaining what excites you about this project
   

To confirm that you’ve read this description, include the phrase “Committed to the Mission” and the result of 12 ÷ 3 somewhere in your message.

If there’s no place to upload your materials, email them to [email protected]. Be sure to check your spam folder for responses.

Join Us

This is your chance to bring bold, user-centered ideas to a mission-driven newsroom — and help grow the movement behind our work.