Marketing Manager – Special project

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market. 

Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. 

To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture. 

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Purpose:

Marketing Manager, Special Project will be project manager to create new concepts and turning ideas into impactful business results. This role will lead and execute the development of new product concepts, new brand identities, and new store experiences from the ground up — integrating marketing strategy with operations and financial performance to deliver sustainable growth. The ideal candidate is bold, creative, and hands-on, with a proven track record of building new brands or business concepts, managing cross-functional execution, and ensuring commercial viability through strong ROI management.

Key Responsibilities

• Lead brand concept creation: Develop new product and brand concepts from idea to execution — including positioning, identity, and customer experience.
• Build from scratch: Design and develop new store formats or retail experiences that align with brand DNA and customer expectations.
• Entrepreneurial leadership: Drive initiatives with an ownership mindset, taking responsibility for business outcomes and long-term brand growth.
• Integrated marketing strategy: Craft and execute marketing plans that connect brand storytelling with sales performance across channels.
• Operational collaboration: Work closely with Operations to ensure store design, service, and ambiance bring the brand vision to life.
• Financial accountability: Develop and manage brand P&L, ROI analysis, and business cases for new concept launches.
• Customer insights: Leverage market trends, consumer behavior, and competitor analysis to identify whitespace opportunities.
• Team development: Build and mentor a team that embraces creativity, speed, and agility in execution.

Qualifications

• Bachelor’s or Master’s Degree in Marketing, Business Administration, or related field.
• 5-10 years of experience in marketing, brand management, or business development, preferably in F&B, retail, or lifestyle brands.
• Proven experience building or launching new brands, store concepts, or product categories from zero to scale.
• Strong entrepreneurial mindset — strategic yet hands-on in execution.
• Demonstrated ability to connect creative ideas with commercial outcomes.
• Strong understanding of consumer insights, brand positioning, and financial performance.
• Excellent collaboration and communication skills to align cross-functional teams.
• Highly innovative, bold, and resilient — comfortable taking calculated risks and leading through ambiguity.
• Fluent in English and Thai (both written and spoken).
• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.

We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision. To be a Global Operator of Multiple Food Brands with the objective of providing 100% Satisfaction to all stakeholders.

We also share an inspiring organization culture: Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here. If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you