Marketing Manager

Description

At Sunbelt Fire, we're not just supporting operations – we’re serving those who save and protect lives. Every truck repaired, every service performed, and every detail managed fuels our mission to serve First Responders with excellence and glorify God in all we do. 

We are seeking an extraordinary Marketing Manager to help develop, execute, manage and grow the delivery of a relationship-driven marketing strategy aligned with company objectives for our business.

As Sunbelt Fire’s Marketing Manager, you excel in being organized, managing projects, and providing exceptional experiences. You’re digital marketing savvy, without sacrificing our relationship-driven focus. You’re amazing at connecting the dots, communicating across departments, and helping to establish efficient systems and processes. Your focus and execution are key as you approach each day with energy and purpose. You love to roll up your sleeves and help turn the Marketing Department vision and goals into results that empower us to share our Core Values, bridge our multiple service offerings to serve our customers, and generate revenue. You’re sharp, dynamic, and you’re passionate about knowing our customers and collaborating with department leaders and partners. You keep our marketing systems, processes, and projects running smoothly, and you handle multiple projects, details, and deadlines simultaneously with grace. You’re super accountable, you energize the team, and you “get” Sunbelt Fire, our Core Values, and the extraordinary customer experience we deliver. 

Requirements

YOUR DAY-TO-DAY: 

Marketing Strategy Execution

• Assist leadership in developing marketing strategies for new and existing products.
• Collaborate with sales and operations to meet goals by: 
  • Managing lead nurturing, messaging, outreach, and performance tracking.
  • Creating campaigns and systems to generate high-quality leads and increase inbound lead flow.
• Identify and evaluate marketing vendor partners.
• Coordinate marketing campaigns with sales activities.
• Partner with marketing vendors as needed to meet goals.

Brand Management and Corporate Identity

• Strengthen Sunbelt Fire’s reputation by: 
  • Managing and improving the company website.
  • Creating helpful, engaging customer content across appropriate channels.
  • Engaging customers via relevant social media platforms.
• Optimize the customer journey by: 
  • Understanding service touchpoints.
  • Developing materials and workflows that communicate full-service offerings.
  • Documenting and communicating processes across departments.
  • Conducting customer surveys and sharing insights with leadership.
• Manage industry conference planning, including registration, materials, promotions, schedules, and brand experience.
• Support internal initiatives with presentation design, materials, events, and social content (e.g., meetings, recruiting, community involvement).

Marketing Content & Distribution

• Oversee marketing team and partners in designing, editing, and publishing print and digital materials.
• Plan and manage inbound/outbound content creation (video, social media, blog posts, articles, white papers).
• Develop and execute email campaigns and social media content strategies with team and partners.

Leadership and Fiscal Responsibility 

• Lead and hold marketing vendors and team members accountable.
• Conduct weekly departmental meetings aligned with company operating tools (training provided).
• Conduct quarterly team reviews (training provided).
• Assist in developing the annual marketing budget.
• Monitor budget, provide projections, and report on marketing expenditures.
• Manage vendor marketing development fund (MDF) program requirements.

Systems, Processes, and Data

• Optimize marketing systems and workflows.
• Support launch and execution of inbound/outbound content strategy aligned with best practices.
• Collaborate with partners to manage website content, workflows, and initiatives.
• Plan, implement, and measure promotional campaign success.
• Identify benchmarks, set KPIs, and track performance.
• Collect and analyze marketing data, report trends, and monitor ROI.
• Manage marketing inventory and ordering aligned with budget.
• Create and maintain marketing processes.
• Champion marketing use within Salesforce CRM and ERP systems.

WHAT YOU BRING TO THE TEAM:

• Passion about the mission of Sunbelt Fire, our core values, and serving those who save and protect lives. 
• Bachelor's degree in Marketing or related field.
• 5+ years of high-level marketing coordination and/or management experience. 
• Experience utilizing and managing digital marketing initiatives. Hubspot experience is preferred. 
• Proven ability to thrive in a fast-paced environment while managing multiple projects and meeting deadlines. 
• Excellent interpersonal, verbal, and written communication skills.
• Exceptional grammar, professionalism, attention to detail, and organizational skills. 
• Willingness to learn, propose, and implement the latest industry trends that are in alignment with company goals. 

POSITION TYPE: Full-time, Monday-Friday. 

LOCATION: Birmingham, AL or Fairhope, AL office.

BENEFITS: 

• Medical, Prescription Drug, Dental and Vision benefits offered through BCBS of Alabama and Mutual of Omaha.
• Company paid Life Insurance.
• Company paid Long-Term Disability (Short-Term Offered).
• 401k with Company Match.
• Vacation and Sick Leave.
• Paid Holidays.
• Industry training and continuing education in field.

All positions are subject to background check and drug test.  

If you feel called to learn more about this opportunity, we can’t wait to meet you. Apply today!

1). Step 1 – Complete Application

2). Step 2 – Complete Assessment via link below:

https://go.cultureindex.com/s/474CB40000 

Since its founding in 1983, Sunbelt Fire is a family-owned and operated company providing apparatus, equipment, repair, and maintenance for the fire service. Today, Sunbelt Fire has a workforce of over 70 team members spread across five states. We not only deliver superior performance to our customers but also leave a lasting impact on the communities we serve. Rooted in dedication and teamwork, we have built enduring relationships, solidifying our position as a trusted partner in the fire service.