Web Developer Team Lead

​Reports to: Head of Growth

Direct Reports: Web Developer(s), Marketing Operation manager 

Key Responsibilities

1. Website Ownership & Architecture

• Take full ownership of the corporate website’s performance, uptime, security, and scalability.
• Lead the development and maintenance of custom themes and plugins (specifically within WordPress).
• Manage the deployment pipeline and ensure a seamless staging-to-production workflow.
• Collaborate with design and marketing teams to translate UI/UX concepts into responsive, high-performing web pages.

2. SEO Leadership (Technical & Strategic)

• Own the technical SEO roadmap: optimize Core Web Vitals, site speed, mobile responsiveness, and structured data (Schema markup).
• Collaborate with content teams to implement on-page SEO strategies.
• Conduct regular site audits to identify and fix crawl errors, broken links, and indexing issues.

3. Analytics & Experimentation

• Architect the data layer: manage end-to-end event instrumentation using Google Tag Manager (GTM) and GA4.
• Design and execute A/B tests and multivariate experiments (using tools like VWO, Optimizely, or Google Optimize) to improve conversion rates.
• Translate data into actionable insights for the marketing team.

4. AI-Driven Development

• Champion the use of LLM tools (ChatGPT, GitHub Copilot, Claude, etc.) to automate repetitive coding tasks, generate documentation, and speed up troubleshooting.
• Stay updated on AI trends in web development to keep the team efficient and innovative.

5. Leadership

• Lead web development execution (prioritization, sprints, code reviews, standards).
• Collaborate closely with Marketing, Product, and Sales to keep the funnel and data flow reliable

Requirements

• Experience: 5+ years in web development with at least 1–2 years in a lead or senior "ownership" role.
• Core Stack: Strong hands-on proficiency in HTML5, CSS3 (SASS/LESS), and JavaScript (ES6+).
• CMS Expertise: Deep experience with WordPress architecture, including custom PHP development and headless configurations.
• SEO Mastery: Proven track record of improving search rankings through technical optimizations.
• Data Proficiency: Expert-level knowledge of GA4 and Google Tag Manager (custom events, triggers, and variables).
• Modern Tooling: Experience using AI/LLMs to accelerate coding workflows.
• Soft Skills: Ability to bridge the gap between technical engineering and marketing goals.

Nice to Have

• Experience with server-side management (AWS, WP Engine, or similar).
• Knowledge of React or Vue.js for interactive components.
• Basic understanding of GDPR/CCPA compliance regarding web tracking.