Marketing Manager, Client GTM

Our client’s success is our success. And you make it happen  

Ever tapped your phone to buy a morning coffee, or made a purchase from your favourite online store? Chances are, we’ve made it happen.    

At Cuscal, we’ve been at the forefront of payments innovation for almost 60 years, enabling seamless, secure solutions that millions of Australians rely on every day. From launching Australia’s first ATM to being the first certified Australian fast payments Payer and Initiator in 2022, we’ve always pushed boundaries — and we’re not stopping now.   

We are a listed public company (ASX:CCL) with full direct connectivity and production capability across all domestic payment systems. Whilst the major banks leverage this capability for their consumer and business clients, our B2B model focuses on enabling other banks, fintech’s and corporates to deliver innovative and competitive payment and digital solutions to their clients and customers.   

We are looking for a Marketing Manager, GTM to join our Marketing Team. 

The Marketing Manager, GTM is a highly visible across all Cuscal products, focusing on developing practical campaign resources for clients, helping coordinate key client marketing events, and leading customer‑focused campaigns. Responsibilities for the role sit across four key areas: 

1) Client Initiatives  

• Create and grow a best practice playbook with campaign case studies and examples for clients to leverage. 

• Plan and coordinate high‑impact client experiences that bring senior leaders together and strengthen strategic relationships. 

2) Client Customer Campaigns 

• Design, plan, lead and execute Client-Funded issuer campaigns including prize provisioning processes and 3rd party vendor management 

• Establish and maintain campaign reporting and insights for clients 

• Define and extend client campaign services as an offering 

3) Partner Marketing Relationship Management 

• Establish and maintain strategic marketing partner relationships with Clients  

• Create and grow a best practice community within the client marketing base 

• Leverage marketing relationships to support growth opportunities 

4) Client Campaigns 

• Assess and recommend client campaign platforms or other automated deployment options.

• Create capacity through automated creative deployment, opt‑ins, and improved tracking to strengthen performance and insights.

• Expand campaign types to support clients to improve product performance outcomes for clients and Cuscal alike in an aligned way.  

About You:  

You are a proactive marketing leader who takes ownership, moves work forward with confidence, and brings structure and energy to every campaign and initiative. You’re experienced in complex campaign delivery, event execution, and customer‑focused strategies with confidence and pace, with the following skills: 

• Experience leading marketing operations or campaign delivery within complex environments. 
• A strong record of guiding multi‑channel campaigns from concept through to execution in a fast‑paced setting. 
• Demonstrated capability in planning and delivering high‑quality events. 
• Depth in customer segmentation, journey design, and personalisation approaches. 
• Confident working with agile marketing practices and supporting tools. 

Why Cuscal?   

We are in the rapidly evolving world of payments, and we are committed to providing a diverse and inclusive workplace where the very best talent in Australia chooses to work. We support our colleagues with flexible work arrangements through our hybrid model whilst also offering a wide range of educational, financial, lifestyle, health & wellbeing benefits.   

Next Step   

If you’re excited to join a company that’s shaping the future of how Australia moves money, we’d love to hear from you.  Apply now and let’s explore who you are, what drives you and how you can contribute to our vision for the future.   

Cuscal is an equal opportunity employer committed to an equitable, diverse, and socially inclusive work environment and a positive, barrier-free recruitment process. We welcome applicants from an Aboriginal and Torres Strait Islander heritage, people living with a disability, LGBTQIA+ and people from culturally diverse backgrounds to explore career opportunities with Cuscal.     

 Note: Cuscal does not accept unsolicited resumes from recruitment agencies or search firms.