MARKETING LEAD - PT (20 HRS/WK) CONTRACT

Description

This is a project based contracted position

About the AyurPrana Listening Room

The AyurPrana Listening Room (APLR) is Asheville’s sanctuary for transcendent music and spiritual exploration, a place where art, heart, and community converge. Our mission is to cultivate a gathering space that dissolves boundaries between genres and traditions, welcoming devotional music, global lineages, experimental soundscapes, folk storytellers, improvising visionaries, and contemporary voices alike. We believe music is a language of transformation, a way of listening deeper, opening wider, and connecting more fully with ourselves and one another. Each concert, ceremony, and immersive gathering invites audiences into an experience where mysticism and innovation meet, where tradition and experimentation coexist, and where every note carries the possibility of transcendence. Opened in 2022 in a lovingly restored former church in West Asheville, APLR blends historic character with world class acoustics and intentional design, earning its reputation as one of Asheville’s most inspiring and best sounding venues.

Position Overview

The Marketing Lead serves as the creative and strategic driver behind the AyurPrana Listening Room’s public presence. This part time role bridges artistry and analytics, crafting meaningful, visually cohesive, and emotionally resonant campaigns that connect audiences with the venue’s unique programming of Kirtan, conscious music, world and folk traditions, avant garde experimentation, and ritual based performance. The ideal candidate is passionate about music as a form of healing and community connection, and thrives in an environment that values mindfulness, collaboration, and innovation.

Core Responsibilities

• Develop and execute comprehensive marketing plans for each event, beginning four or more weeks out through post show coverage.
• Maintain and execute a consistent content calendar aligned with the APLR mission, brand, and programming rhythm.
• Identify key audience segments for devotional, world, and experimental music communities locally and regionally.
• Manage the venue marketing budget, allocate ad spend, and analyze return on investment across platforms.
• Oversee all digital channels including social media, email newsletters, and website updates.
• Create compelling copy and visual assets for event announcements, ticket pushes, and artist storytelling.
• Build ticket links in DICE and manage online listings, including Bandsintown, Jambase, DICE, and national and local calendars.
• Coordinate targeted ad campaigns across Meta, Google, Bandsintown, and other channels for awareness and ticket sales.
• Collaborate with artists and agents on cross promotional content.
• Build relationships with local press, radio, wellness centers, yoga studios, and arts organizations.
• Cultivate relationships with influencers and content creators aligned with APLR’s values and aesthetics.
• Support community based promotions and ticket giveaways.
• Handle all poster distribution and street team responsibilities, ensuring visibility across the Asheville area.
• Represent APLR at local events and network within Asheville’s creative and conscious communities.
• Ensure all marketing materials embody the APLR voice, which is sincere, inclusive, artistic, and heart forward.
• Oversee design consistency across social, print, web, and venue signage.
• Collaborate with photographers, videographers, and graphic designers to document and promote events.
• Track engagement metrics, ticket sales trends, and ad performance to inform strategy.
• Produce monthly marketing reports and insights for leadership.
• Work closely with the Events Director and Design Team to align messaging and visual presentation.

Requirements

Qualifications

• Three or more years experience in marketing, preferably within the music, arts, or wellness industries.
• Strong understanding of digital advertising, event marketing, and social media management.
• Extensive knowledge of music venue marketing flow, operations, and procedures.
• Strong organizational skills and attention to detail.
• Excellent writing and communication skills with an ear for tone and authenticity.
• Familiarity with Meta Business Suite, Google Workspace, Hubspot, Canva, and Google Analytics. Familiarity with Asana is a plus.
• A deep appreciation for conscious, world, and experimental music traditions.
• Ability to balance creativity with organization, comfortable managing multiple campaigns simultaneously.
• Collaborative spirit and comfort working in a small, dynamic team.

Schedule and Scope

Part time role with flexible scheduling, primarily weekday hours with availability for select evening or weekend events. Onsite presence is expected for key performances and special gatherings. Works closely with the Events Director and Design Team. Position is expected to require 20 hours per week.

To Apply

Please submit your resume, cover letter, and three examples of past campaign work or writing samples that reflect your creative voice and strategic