Sr.Manager, Lifecycle Marketing

1/26/2026

The Senior Manager, Lifecycle Marketing will define and implement customer engagement and retention strategies for the Greater China region. This role involves designing and optimizing lifecycle marketing programs to enhance customer growth and retention.

Working Hours

40 hours/week

Company Size

1,001-5,000 employees

Language

English

Visa Sponsorship

About The Company

Payoneer is the financial technology company empowering the world’s small and medium-sized businesses to transact, do business, and grow globally. Payoneer was founded in 2005 with the belief that talent is equally distributed, but opportunity is not. It is our mission to enable any entrepreneur and business anywhere to participate and succeed in an increasingly digital global economy. Since our founding, we have built a global financial stack that removes barriers and simplifies cross-border commerce. We make it easier for millions of SMBs, particularly in emerging markets, to connect to the global economy, pay and get paid, manage their funds across multiple currencies, and grow their businesses. Our only official Help channel on LinkedIn: https://www.linkedin.com/showcase/payoneer-help/ --- The content provided in this article including any information relating to pricing, fees, and other charges is accurate and valid only as of the date it was published. In addition, changes in applicable regulations, policies, market conditions, or other relevant factors may impact the accuracy of the mentioned pricing and fees and other associated details. Accordingly, it is further clarified that any information regarding pricing, fees and other charges is subject to changes, and it is your responsibility to ensure you are viewing the most up-to-date content applicable to you. Payoneer will provide the most up-to-date and accurate information relating to pricing and fees as part of the account registration process. Registered customers can view this information via their online account. Payoneer Customer Assistance, Complaints and Disclosures: https://www.payoneer.com/customer-disclosures-and-complaints/ Privacy Policy applies: https://www.payoneer.com/legal/privacy-policy/

About the Role

<div class="content-intro">About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.</div>Senior Manager, Lifecycle Marketing   Payoneer China is seeking a Senior Lifecycle Marketing Manager to define and implement our customer engagement and retention strategy specific to the Greater China region to deliver a material increase in customer activeness and retention. This role will be responsible for designing, implementing and iterating lifecycle strategies and programs that impact customers’ growth. The ideal candidate will also possess strong data analysis skills, with proficiency in SQL and Power BI, to drive data-driven life cycle decision-making and optimize marketing initiatives.   Location: Shanghai On-site Full-time   What you’ll do <ul> <li>Be responsible for the CRM/ Life Cycle Marketing to drive customer growth.</li> <li>Design and conduct customer journey mapping by analyzing critical customer touchpoints with the organization and maximizing commercial opportunities through trigger-based communications.</li> <li>Drive region specific customer LCM strategy and approach, including analyzing product usage by cohort, retention rates and customer engagement.</li> <li>Obsess about local customer insights and tailor messaging and distribution channels accordingly.</li> <li>Own and optimize regional specific end-to-end lifecycle marketing approach from planning to execution, including impact forecasting, prioritization, implementation, success measurement and optimization.</li> <li>Utilize data analytics results to analyze customer data, identify growth opportunities and drive data-driven LCM initiatives.</li> <li>Develop and maintain dashboards and reports to track LCM related KPIs and measure the effectiveness of local lifecycle marketing programs.</li> <li>A problem solver: Excellent analytical problem-solving skills with a growth mindset, able to proactively identify growth areas and drive initiatives.</li> <li>Operational Excellence: Great orchestration, managing complex processes; Excellent ability to connect people, processes and drive cross-group collaboration.</li> </ul>   Who you are <ul> <li>Bachelor’s or Master’s degree either in Economics / Marketing / Business Management (MBA is a plus).</li> <li>10+ years related working experience, ideally in managing lifecycle, cross-sell and up-sell programs.</li> <li>Experience in payment, financial, and ecommerce industry (either cross border or domestic ecommerce) – a plus.</li> <li>Experience in B2B CRM or database marketing – a plus.</li> <li>Strong market insight, analytical skills and strategic thinking.</li> <li>Analytic thinking to support data-driven LCM decision-making and initiatives design.</li> <li>Strong communication skills to comfortably discuss concepts & initiatives with cross-functional and cross-region business teams.</li> <li>Strong business sense and result driven approach to drive effectiveness.</li> <li>Driven, multi-tasking, passionate, and able to build initiative.</li> <li>Ability to understand key stakeholders’ interests and align initiatives to meet business goals.</li> <li>Fluent written and spoken English is required.</li> </ul>   #LI-AL1<div class="content-conclusion">The Payoneer Ways of Working  Act as our customer’s partner on the inside Learning what they need and creating what will help them go further.  Do it. Own it. Being fearlessly accountable in everything we do.  Continuously improve Always striving for a higher standard than our last.  Build each other up  Helping each other grow, as professionals and people.  If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.</div>

Key Skills

Lifecycle MarketingData AnalysisSQLPower BICustomer EngagementRetention StrategyCustomer Journey MappingCohort AnalysisCommunication SkillsAnalytical Problem-SolvingCross-Group CollaborationMarket InsightStrategic ThinkingB2B CRMEcommerce ExperienceGrowth Mindset