Digital Experience Lead

MORROW HEALTH

MORROW Health is Singapore’s largest integrated fitness and recovery destination, designed to help individuals build healthier, more resilient lives through intentional daily habits. Grounded in lifestyle medicine, MORROW Health brings together physical activity, nutrition, restorative sleep, stress management, avoidance of risky substances, and social connection through structured programmes and purpose-built environments that make sustainable lifestyle change achievable. Supported by evidence-informed practice and data from wearables and lifestyle inputs, MORROW Health helps members recognise patterns, build consistency, and stay accountable—turning insight into everyday action that supports long-term vitality, strength, and clarity, without medical diagnosis or treatment.

Location: Singapore 

Reporting to: Growth Marketing Lead 

Role Overview  

• As a crucial member of the Marketing team, you will be instrumental in creating and transIating designs into user-facing assets that will acquire and engage a customer over the course of their journey with MORROW to grow lifetime value (LTV). You will be heavily involved in the management and maintenance of our digital assets and support the execution of growth marketing and lifecycle marketing campaigns to acquire new customers and drive retention respectively. This role requires close collaboration with other functions in the marketing team such as Brand, Content and Partnerships.   

Key Responsibilities  

Web, Growth & SEO Execution  

• Own the creation and maintenance of landing pages and website content using  Framer  

• Build reusable CMS-driven templates to support SEO and programmatic page creation (e.g. service, condition, audience, or campaign pages)  

• Support growth initiatives by rapidly shipping and iterating campaign landing pages for paid media and other acquisition channels  

• Collaborate with the Growth Marketing Lead to optimise pages for conversion, structure, performance, and experimentation  

Lifecycle Marketing Support  

• Partner closely with our CRM Campaigns Ops Manager to support lifecycle campaigns across owned channels like Email, WhatsApp, In-App Messages/Content Cards 

• Create and maintain digital assets (eDMs, landing pages, content sections) for lifecycle marketing initiatives  

• Implement dynamic content and personalisation across digital touchpoints where relevant  

  Design-to-Execution  

• Translate designs and concepts into high-quality, scalable digital experiences within Framer and Braze   

• Ensure all assets follow mobile-first and responsive design best practices  

• Maintain consistency across brand, layout, and user experience across all digital touchpoints  

Must-Have  

• Experience in CSS/(X)HTML: HTML, HTML5, CSS, CSS3, CSS media queries to translate designs into code   

• Hands-on experience building and maintaining websites and landing pages using  Framer or similar modern CMS tools (e.g. Webflow), with the expectation to assist with content management of the website quickly  

• Experience supporting lifecycle marketing campaigns through designing and creating email newsletters, dynamic landing pages or in-app content cards using Braze or similar Customer Engagement Platforms   

• Strong understanding of responsive, mobile-first web design  

• Ability to work closely with Growth and CRM teams to ship digital assets quickly and iterate based on feedback  

• Good understanding of SEO fundamentals for web pages (page structure, metadata, internal linking)  

Nice-to-Have  

• Basic JavaScript knowledge for embeds, integrations, and tracking  

• Familiarity with analytics tools (e.g. GA4, GTM, pixels)  

This is a career-defining opportunity to shape the future of longevity medicine while working alongside world-class clinicians and technologists. You will contribute to initiatives that directly lead to extending human healthspan while establishing Singapore as the global hub for longevity innovation.

At Morrow, you will not only help define operational excellence but also build the culture, rhythm, and future of interventions. You won't just be joining a team. You will be co-creating tomorrow.

Morrow Health Pte Ltd is an equal opportunity employer committed to building a diverse and inclusive team.