Manager, Content Marketing

Description

We’re looking for a Content Marketing Manager to own the strategy and execution of content that drives demand generation, supports business development, and strengthens our brand with enterprise buyers. 

This role is ideal for a strong B2B writer and strategist who enjoys turning complex ideas into clear, compelling stories — from white papers and case studies to email campaigns, landing pages, and sales presentations. You’ll report directly to the VP of Marketing and play a visible role in shaping how our story shows up across marketing and sales. 

What You’ll Own 

• Content strategy and editorial planning aligned to demand generation goals 
• Development of high-impact B2B content across the full funnel 
• Audience insights and messaging that resonate with business decision-makers 
• Content support for business development and sales efforts 
• Collaboration with internal stakeholders to translate ideas into compelling narratives
   

What You’ll Create 

• White papers and thought leadership pieces 
• Customer case studies and success stories 
• Blog posts and long-form articles 
• Email and landing page copy for demand generation campaigns 
• Social media content to amplify campaigns and thought leadership 
• Messaging and narrative content for business development pitch decks
   

How You’ll Work 

• Partner closely with Marketing, Sales, and Business Development 
• Interview subject-matter experts and synthesize complex topics into clear stories 
• Manage content workflows from idea through execution 
• Use data and performance insights to refine messaging and content strategy
   

Tools you’ll use: Pardot, Salesforce, Google Analytics, WordPress (or similar CMS) 

What Success Looks Like: 

• Demand generation content that supports pipeline growth 
• Strong adoption of content by sales and business development teams 
• Clear, consistent messaging across channels 
• Content that engages target audiences and supports campaign performance

Requirements

Required 

• 3–6 years of B2B content marketing experience 
• Proven experience writing business white papers and case studies 
• Strong long-form and short-form writing skills 
• Experience supporting demand generation campaigns 
• Ability to develop clear narratives and structure messaging for presentations 
• Comfort working in PowerPoint to support story flow and messaging (design not required)
   

Nice to Have 

• Experience with complex or technical subject matter 
• Familiarity with marketing automation and CRM tools 
• SEO and content performance analysis experience 

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