Marketing Manager

Description

Fulton Companies is looking for a Marketing Manager to help take our brand and commercial efforts to the next level! This role will lead brand strategy, digital marketing, demand generation, sales enablement, and marketing automation.   As part of a supportive and innovative team, you will collaborate closely with sales, product management, and leadership teams to define marketing strategies that strengthen our industry leadership and drive customer engagement to fuel pipeline and profitable revenue growth.  

This is a high-impact position with the opportunity to lead to shape Fulton’s marketing vision, voice, and commercial success. If you thrive in a fast-paced, team focused environment and love building marketing functions that make a measurable impact, this is the role for you!

Requirements

OVERALL RESPONSIBILITY:   The Marketing Manager will lead Fulton’s marketing strategy to strengthen brand presence, drive lead generation, and support sales growth across North America and global markets. This role requires a blend of strategic thinking and hands-on execution, with a focus on digital marketing, technical content, and industry engagement in a manner that is consistent with the company values and operating philosophy. 

ACCOUNTABILITIES:  

1. Strategic Marketing Leadership: Monitor and report industry trends, competitor activities, and customer needs.  Facilitate forums and other communication feedback loops to develop and execute marketing plans aligned with Fulton’s business objectives and growth targets.  
2. Brand & Content Development: Manage creation of technical content including, sales literature, web content, case studies, and thought leadership pieces.  Collaborate with Product Managers, creative, engineering and sales to translate technical features into customer benefits. Maintain Fulton’s brand identity across all channels. 
3. Digital Marketing: Manage Fulton’s digital experience including website, SEO, e-commerce and others to increase visibility, lead generation and e-commerce business.  Oversee social media engagement and email marketing programs. 
4. Industry Engagement & Communication: Plan and execute advertising campaigns, trade shows, webinars, and customer events.  Build partnerships with industry associations and influencers. 
5. Budget: Manage marketing budget and track key performance metrics. 

QUALIFICATIONS (Education, Certifications and Required Experience):  

1. Bachelor’s degree in Engineering, Marketing, Business, or related field. 
2. 5+ years of marketing experience in industrial or manufacturing sectors; boiler or HVAC experience a plus.  
3. Strong knowledge of B2B marketing and technical product promotion.  
4. Proficiency in digital marketing tools including WordPress and Adobe products. . 
5. Experience working with web and application developers.  
6. Excellent communication, leadership, and project management skills 

DEMONSTRATED CRITICAL COMPETENCIES:  

1. Communication – ability to ensure information is passed on to others who should be kept informed. Ability to express oneself clearly in conversation and interactions with others. Ability to express oneself clearly in business writing.  
2. Strategic Thinking – the ability to analyze the organization’s competitive position by considering market and industry trends, existing and potential customers, and strength and weaknesses as compared to competitors. 
3. Thoroughness – ensuring work and information is complete and accurate; carefully preparing for meetings and presentations; following up with others to ensure that agreements and commitments have been fulfilled. 
4. Creativity – generates many new and unique ideas. Makes connections among previously unrelated parties and resources. Unafraid to use unorthodox methods. 
5. Project management – manages multiple tasks across team members and external vendors. Organizes and defines tasks, clearly articulates priorities and dependencies, selects appropriate resources to balance workloads against goals and deadlines.  

PHYSICAL REQUIREMENTS:  

1. Vision – visual acuity to perform an activity such as analyzing data and viewing a computer terminal.  
2. Light Work – occasional exertion of 20 pounds or less. Moderate walking, standing and sitting. 
3. Travel – Work requires travel by car or airplane and includes extended periods of sitting. 

BENEFITS:

*  Competitive compensation

*  Comprehensive medical and dental coverage, vision insurance, voluntary disability insurance, voluntary life insurance

*  401k with company match (dollar for dollar up to 5%)

*  10 paid holidays

*  Sick days

*  Vacation days

*  Tuition reimbursement

*  Fitness reimbursements and employee discount programs

*  Onsite fitness club, Employee Assistance Program 

*  Profit share bonus 

ABOUT FULTON:

HEART:

Honesty and Integrity

Effective and Results Oriented

Always customer focused

Respectful and considerate

Team Player

Fulton is committed to a diverse and inclusive workplace. Fulton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.